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The city festivals of various urban economic development booster, various cities show an important stage of the socio-economic , technological, cultural achievements . 2008 Beijing Olympic Games , 2010 Shanghai World Expo , organized by the success of the 2010 Guangzhou Asian Games to enhance China's international status . In our country, city festivals, reached an unprecedented prosperity . The rapid development of China 's city festivals , city festivals, theoretical research is lagging behind . China Bean Curd Cultural Festival has been held for 17 sessions , which lasted for 20 years , basically reflects the course of development of China 's city festivals . In this study, the 17th China Bean Curd Cultural Festival organized course for the study, analysis, summarized the mode of operation of the China Bean Curd Cultural Festival in terms of organizational structure , activity arrangements , publicity and marketing , and safeguards . The whole structure is divided into six parts . The first part is the introduction , detailing the research background and research difficulties ; The second part of the first chapter , a brief summary of the origin of the Chinese Bean Curd Cultural Festival , to pave the way for the later chapters analysis ; The third part of the second chapter , this part of the thesis subject , from the four aspects of organizational structure , activity arrangements , promotion and marketing , security measures , analysis of the mode of operation of the China Bean Curd Cultural Festival ; fourth part of Chapter III , through data analysis , China Bean Curd Cultural Festival effect and satisfaction ; fifth part of the public , tourists, Internet users are not satisfied with the degree of analysis , combined with China Bean Curd Cultural Festival to face the situation , make recommendations for progress - further development . Part VI conclusion, summarized previously obtained the essence of the business model of China Bean Curd Cultural Festival .
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