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Study on Green Marketing Strategy of Xinjiang Fruit

Author: XuNa
Tutor: SunLanFeng
School: Xinjiang University
Course: Business management
Keywords: Green Fruit Green Marketing Consumer behavior Marketing Strategy
CLC: F326.13
Type: Master's thesis
Year: 2011
Downloads: 230
Quote: 0
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Abstract


With the the green barriers settings and the rise of the tide of green consumption , the development of green fruit, and the implementation of green marketing has become the inevitable choice of fruit enterprises . Xinjiang , as one of the important fruit producing areas , green fruit is rich in resources and great potential for development , the green market sales prospects . With the customs and foreign fruit market development , melons and fruits , \In the industry, the rapid development of green fruits , expanding the market conditions , the fruit production in Xinjiang enterprises can no longer sink , and should be aimed at a large fruit market at home and abroad , to get back to their own advantage , and to come up with new features , weaknesses , use of new marketing -related theory to accelerate the pace of green marketing of fruit enterprises , and promote the development of Xinjiang fruit green marketing . Starting from the basic theory defined Fruit Green Marketing and summarized the basic status and existing problems of fruit enterprise green marketing , survey analysis , launched a more in-depth research and analysis on the consumers green consumer psychology and behavior , in-depth discussion on the basis of the classification and characterization of green consumers , green marketing strategy of the general theory , try the fruit enterprises to develop green marketing mix strategies : product strategy , pricing strategy , channel strategy, promotional strategy , policy -oriented strategy .

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CLC: > Economic > Agricultural economy > China 's agricultural economy > Agricultural sector economy > Farming > Horticultural crops
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