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At present, China has formed a new pattern of different economic sectors to compete. Regardless of how people argue that China's existing \became one of the main force of China to achieve common prosperity. The family business is a non-public ownership economy an important force in the family business is widespread in the world and a long history in our long-term there. In today's society, the financial activities as an important funding activities are an important part of corporate management, financial activities and corporate activities completely fused together, apart from financial activities, and other work will not be carried out. The family business as an important economy, and certainly can not be separated from financial activities. The family business, like any other enterprise, need more financial support to scale, but, in view of the small overall size of our family business, equity capital is limited, there is a greater risk of social functioning, difficult bank loan to fund other sources of funding, restrictions were imposed. Listed on the family business, is a good choice to raise funds. After the listing of the family business enterprise to raise the necessary funds, long-term use of investors' funds, and expand business scale and diversification, and the inevitable financial public relations activities to be carried out to deal with of good family listed companies and the government, investors, internal staff invested enterprises, as well as other stakeholders in the financial and public relations. Learn from research at home and abroad on the basis of the actual situation of China's listed family firms, empirical research on the Shenzhen Stock Exchange in 2009, A-share listed family businesses according to the DEA model, I selected 33 the sample family enterprise data envelopment analysis, including the technical efficiency of the research enterprise, overall efficiency and economies of scale. Secondly, according to the process of movement of the family business financial financing activities, investment activities, distribution activities, the empirical research family listed companies financial public relations. In this paper, based on empirical studies of family listed companies financial PR, the long-term interests of the angle of departure from the family of listed companies and that family enterprises listed on Financing should not be the ultimate purpose of the Listing, not to the ultimate aim of misappropriating public, should be based on investment earnings purpose, taking into account the interests of the object and to the distribution of profits as a means to deal with internal and external financial public relations. Finally, to conclude, the family of listed companies in the course of business, there is sustained demand for capital, so in order to get these funds, companies must handle the financing, investment and allocation of financial public relations, and to make recommendations.
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