Dissertation > Excellent graduate degree dissertation topics show

THILINK company's development strategy study

Author: LiuZhiYan
Tutor: WangJiaQiong
School: Capital University of Economics
Course: Business Administration
Keywords: IC Distribution Strategy Management The SWOT Matrix
CLC: F279.26
Type: Master's thesis
Year: 2011
Downloads: 41
Quote: 0
Read: Download Dissertation

Abstract


This article chose the THILINK Corporation current strategy as the research background, analysis the strategic management of the semiconductor distributer enterprise under the new situation.This article utilizes many kinds of strategic analysis tool to carry on the analysis to the enterprise internal and external environment, through constructs the SWOT matrix model to formulate the THILINK Corporation’s company rank and the management rank strategy, and gives the practical and feasible specifically necessary implementation measure according to the enterprise actual situation.The thesis first introduced the domestic and foreign competition strategy fundamental research development survey, takes the analysis question by the strategic analysis tool. Then carries on the analysis to the THILINK Corporation external environment, using the EFE matrix explained the enterprise in the semiconductor distribution industry the response which makes to the existing opportunity and the threat. Then from enterprise’s internal situation, analyzes THILINK Corporation in aspect and so on organizational structure, technical level, service, finance, manpower, enterprise culture superior inferiority. Carries on the analysis of the enterprise internal and external environment, uses the SWOT matrix analysis method determination enterprise developmental strategy. In order to succeed the strategy which the implementation chooses, gives the corresponding necessary measure, mainly includes the promotion product line managerial experience, the enhancement marketing way management, the enhancement company technology and serviceability, continues the management system reform, the comprehensive systematization human resources construction, making the cohesive force enterprise culture, the enhancement corporate finance management and so on. The conclusion part may make the reference to the semiconductor distribution enterprise.This research characteristic and the innovation place of lie in:1st, along with domestic start an enterprise tide oncoming, distribution company be the first chose as enters the lower threshold, but facing the intense market competition, how this type company survives and grows strong, needs to study and practice.2nd, the 21st century are the electronic high tech stages, the fast development electronic consumable floods all person’s space, and the semiconductor is constitutes the electronic products foundation, this article hoped through the semiconductor distributor’s research, easy to let the reader sensation and to accept.3rd, this article case is author own experience, has felt in company’s development course as well as the process strategic adjustment action, theoretical is perhaps insufficient in the case research, but really is own some ponders and the feeling becomes aware, hoped can cause reader’s sympathetic chord.4th, through author’s study, feeling, practice, to the future native place semiconductor distribution enterprise’s strategic development, from the marketing pattern, the development direction, the financial capital operation and so on many aspects will propose own view and the suggestion, expect that the suggestion can be used for the reference for the similar company.

Related Dissertations

  1. Vocational Education General Teaching Strategies,G712
  2. Research on the Strategy Choice of G Corporation,F426.6
  3. The Strategy Management Research of Water Meter Business for M-Z Group in China,F426.4
  4. Research on Financial Strategy in Aluminum Smelting Enterprises,F426.32
  5. The Study on Development Strategy of Shanghai Power Equipment Co., Ltd,F426.4
  6. The Stragtic Market Posioning Reserch of Shanghai Nikko Hotel,F719
  7. Development mode of China 's petroleum industry, real estate development enterprises,F293.3
  8. Strategies of Dongguan City Branch of Construction Bank in Network Channel Building,F832.2
  9. Strategy Analysis and Implementation of Joint-equity Commercial Banks,F832.2
  10. Stuyd on Strategy Management about Business Portfolio of Fuzhou Strait Golf Club,F719
  11. The Research on Competitive Strategy of Yiyang Telecom CDMA Services,F626
  12. The Project Designing in the Performance Management of Company F,F272
  13. Research and Application on the Strategy Management of Intellectual Property,F204
  14. BA Project Consulting Management Company Development and Strategic Research,F282
  15. Study on Development Strategy of JS Lipin Plant,F426.82
  16. Research on the Development Strategy of TINGER Powder Coatings Company,F426.72
  17. The Research on Financial Strategy Management of the Times Electric CO.,F406.72
  18. Training institutions Situation and Development Strategy,C975
  19. Study on Strategy Management of SANYO of Media Ltd,G239.2-F
  20. Study on the Management Innovation and Brand Strategy of Party Organ,G216.3

CLC: > Economic > Economic planning and management > Enterprise economy > Companies around the world economy > China > Individual enterprise economy
© 2012 www.DissertationTopic.Net  Mobile