|
Private enterprises is an important component of China's national economy , for the country to make a significant contribution to the socio-economic development at the same time , private enterprises themselves also achieved rapid growth. Along with economic globalization and the transformation and upgrading of industrial structure , private enterprises increasingly strong demand for talent , however , as private enterprises lack both foreign advanced management system and management experience , and no state-owned enterprises of the historical background and abundant capital , thus in the process of global competition for talent has been at a disadvantage. From the practice of business management at home and abroad , to change this disadvantage is one of the effective ways to actively promote corporate employer brand building. In view of this , this paper on the basis of previous studies , intends to Chinese private enterprise employer brand building strategy of influencing factors and issues a more systematic and scientific study of Chinese private enterprises in order to meet the demand for talent find a feasible path. This study from four aspects: Firstly, a more comprehensive Analysis of existing research results, on this basis , the use of consumer two factor theory and other theories constructed the theoretical framework , proposed a series of research hypotheses ; Secondly, the paper focuses on the above assumptions, the preparation of a special questionnaire , conducted a survey , and conducted a statistical analysis of the data obtained ; again , this paper use factor analysis method and found the main factors affecting employer brand , employer brand has been influencing factors model ; Finally, on this basis , this paper Chinese private enterprises actually proposed a targeted employer branding strategy . The research shows that Chinese private enterprise employer brand main factors affecting prospects for the development of enterprises , infrastructure systems, cultural environment, product image and corporate image , in addition , the working environment on the employer brand has a certain influence, but not significant . In response to these factors , we further propose private companies can build their own from the following aspects of the employer brand : to provide good prospects for development , the establishment of a reasonable and effective basis for the system , establish channels of communication and harmonious working atmosphere , maintaining a good corporate image and product image .
|