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Analysis on a Telephone Marketing Case of M Company

Author: XiaoYu
Tutor: ZhengWenJun
School: Chongqing University
Course: Business Administration
Keywords: Telemarketing Direct Marketing Call center Service outsourcing
CLC: F274
Type: Master's thesis
Year: 2011
Downloads: 357
Quote: 0
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Abstract


Telemarketing as in recent years, a new marketing mode for marketers to earn bigger profits in foreign countries has been widely used with great success , its attachment to the main carrier call centers therefore have developed rapidly . The paper uses telemarketing theory , by analyzing the case of a telemarketing professional call center M Company to undertake the final reason to stop working , summed up the M company should undertake telemarketing outsourcing considerations , as well as in the implementation of specific business process improved and targeted specific improvements and recommendations , including how to choose products and outsourcers , the positioning of self-marketing , database creation and management , marketing process improvement , marketing, personnel training and management system software improvements such as to provide a reference for M future to undertake other telemarketing outsourcing . Recommend products and outsourcers selection factors , also with reference to the value of other services outsourcers .

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
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