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With the international financial subprime mortgage crisis spread , the world's real economy into a deep recession, the slowdown in economic growth , shrinking product demand , prices, inventories, nickel products marketed by a decade of rapid changes in a seller's buyer's market , marketing efforts difficulties . In this context, this paper focuses on the J firm response to the international financial crisis, the product marketing strategy adopted . Articles in root cause analysis , based on the introduction of environmental analysis , STP ( market segmentation, target market selection and market positioning ) , a large marketing theories . Problems for the sales , marketing, work status and economic environment constraints , a new marketing strategy ideas and measures. First, through the product features, domestic environment, market environment, resources , operational status and competitor analysis to proceed, discusses the use of the necessity of a new marketing model as well as its advantages ; in order to ensure that the marketing model has been well implementation , J companies to adopt a series of corresponding product sales strategy. By J nickel metal products company marketing organization and personnel , division of functions , business areas, such as marketing, customer groups to conduct a comprehensive analysis of current situation , identify the strengths and weaknesses of its existence , for the study of J nickel metal products company provides marketing strategy basis and conditions. Through the analysis of the market environment , companies find J nickel market opportunities and threats , which do know ourselves , know yourself. Based on the previous analysis of internal and external environment and consumer purchase behavior analysis, combined with market segmentation, target market selection and market positioning strategy formulation , adjustment J nickel metal products company marketing strategy , the implementation of a large marketing (6P) Product strategy, pricing strategy , channel strategy, marketing strategy , power and public relations strategy marketing model. In the specific implementation process , but also for other companies can learn from the experience provided .
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