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Oriental Yuhong Regional Marketing Strategy

Author: ChenLiang
Tutor: WangHaiHong
School: Lanzhou University
Course: Business Administration
Keywords: Regional market Marketing Strategy Market system
CLC: F426.92
Type: Master's thesis
Year: 2010
Downloads: 102
Quote: 0
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Abstract


Oriental Yuhong Waterproof Technology Co., Ltd. was founded in 1998 , has now become a set of waterproof materials research and development , production, sales and construction services in one of the waterproofing industry leading enterprises, is the industry's only listed companies. Listed enable more rapid development of the company , in the company's various business segments in the regional market development in the company 's overall importance in the development of increasingly apparent , while the regional market at this stage , but there are more problems and shortcomings , but also as a constraint rapid and sustained development of the company 's short board. This article from the industry to the company, from the company as a whole to a specific region , through the Hubei market-specific analysis, we found the Oriental Yuhong presence in regional marketing strategy overall lack of systematic market system , no clear development planning and lack of strategic thinking , the reaction of competitors is not enough, there is no uniform , complete price system , conflicts between multiple business systems , and policies related to marketing mode suited to the development , marketing and supporting the lack of support and other issues , and in the analysis of the problem based on the thinking and to develop a solution to optimize and adjust the plan. Not only from the company's decision-making level adjustments to optimize marketing models and policies , while the corresponding human resources, incentive systems , such as full system has been adjusted and optimized , while the presence of typical optimization process and the core issues the targeted analysis solutions . In the implementation of the relevant market system optimized for the specific practice , through the regional market , especially through market-specific effects of Hubei contrast , preliminary inspection of the ideas and methods of optimizing the correctness and feasibility . Through this optimization practice was also made me feel more deeply in a fully competitive market , the marketing competition is systematic, comprehensive , so the market system of systematic, integrity and vitality is essential . At the same time through this area also make their own marketing practice understanding and practice of marketing the addition of a valuable experience and enhanced.

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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