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Brand Marketing Strategy Research of Qingdao Doublestar Sports Goods

Author: YangFengLing
Tutor: LeiLiang
School: Lanzhou University
Course: Business Administration
Keywords: Qingdao Double Star Sporting Goods Brand Marketing Strategy
CLC: F426.8
Type: Master's thesis
Year: 2010
Downloads: 484
Quote: 1
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Abstract


Along with the development of market economy , brand building on the survival and development of the sporting goods business crucial , especially from the international sporting goods brand to seize the domestic market, casual clothing challenge to the extension of the sporting goods analysis , building a strong sports goods brand is imperative. China 's sporting goods corporate brand building experience is generally inadequate , in order to adapt to the fierce competition in the market today , and seize development opportunities , new challenges , and we must work hard in the brand development strategy . In this paper, the basic theory and method of the brand and brand strategy , select Double Star Sporting Goods as the object of study , through the analysis of the operating status of the Double Star Sporting Goods found a lack of understanding of the importance of brand building , fuzzy brand positioning , after the corporate marketing environment analysis to determine the binary stars sporting goods brand development strategy . Through this research , and strive to improve the binary Sporting Goods Brand Construction , to create conditions to further enhance the core competitiveness and increase economic benefits .

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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