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Qingdao as a rich marine resources of the modern seaside tourist city, its tourism industry is in a stage of vigorous development, supply and demand booming market trend and superior resources provide a good opportunity for the development of coastal leisure and tourism projects. As one of the important aspects of coastal tourism resources, the importance of beach resources in many tourist resources is self-evident. Qingdao Binhai leisure travel but from a low development level is shallow, and the overall poor coordination, extensive management, therefore, reasonable development and effective management of their beach resources have great practical significance. In this paper, literature research, comparative analysis, Survey Analysis and Lessons Learned combination, from the three levels of Qingdao beach resources to make the evaluation and analysis: First, Qingdao and other domestic well-known city beach resources comparison of the features and characteristics, baths resources and the environment, development conditions, the advantage of the climatic conditions, tides and waves, the advantages of resources, development conditions and infrastructure aspects analysis Qingdao beach resources in the competitiveness of the country's resources . Second, the characteristics and structure of the baths, bathing environment, development conditions, infrastructure, and other aspects of Qingdao City, several major beach from comparison made of resources and functions between Qingdao several major beach evaluation and comparison. In addition, according to the results of the evaluation Qingdao beach environment in the development and construction of the beach, beach leisure product development, support services and facilities exist. Finally, the development and construction of the Qingdao beach from the functional positioning and direction of development, products, systems development and product structure, development and protection of investment and financial security system proposed development proposals and development strategies. This paper analyzes the Binhai leisure tourism development status quo of some countries in the world as well as some cities in China, and the Qingdao beach of development from resource evaluation, to product development, portfolio and positioning, to a more comprehensive analysis of image marketing, help enhance the image of the city of Qingdao, the rich culture of Qingdao city, to provide a reference for the development of Qingdao and other coastal cities, coastal resource, so that can be targeted to play to their strengths, developers have the resources.
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