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Research on Tourism Resources Development and Development Pattern of Jiangxi

Author: DingXiao
Tutor: ChenYouHua
School: Nanchang University
Course: Business Administration
Keywords: Jiangxi Province Development of tourism resources Management of tourism resources SWOT analysis
CLC: F592.7
Type: Master's thesis
Year: 2010
Downloads: 451
Quote: 1
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Abstract


As an important part of the tertiary industry, the development of tourism resources has become a provincial and municipal governments to promote economic development, optimizing industrial structure passing through. However, the practice has proved that the development of tourism resources is a \. Therefore, to improve the development of tourism resources and management level, to prevent and avoid unreasonable development, not moderate, to enhance the development of science increasingly important. Since 2000, Jiangxi tourism as a pillar industry of the \Government promotion across the province have set off a craze for tourism development. However, with the advance of the development of tourism resources, of Jiangxi tourism resources development and management issues become increasingly apparent, mainly as follows: low economic benefits of development, industry income and the number of development and utilization of resources does not match; management system is imperfect, classification of tourism resources evaluation system is not perfect; backward tourism enterprises human resource management, and the overall quality of employees is low; unreasonable tourism marketing management model, branding weak competitiveness. These problems, making the development of tourism resources in Jiangxi Province, at the macro level, the overall economic efficiency of the low, and destruction of resources and social environment, such as water resources dropped sharply reduced biological resources; micro, making the tourism resources in Jiangxi Province The development is difficult for enterprises in the fierce competition in the bigger and stronger. So, to strengthen and improve the development of tourism resources and management level in Jiangxi Province, Jiangxi Province's tourism sustainable development of the important issues to be solved. Start from the existing research summarized and commented first expounded the theory of tourism resources development and management, on the basis of a systematic and detailed analysis of the status quo on the of Jiangxi tourism resources development and management, focusing on analysis current problems and their reasons, and then use the Management SWOT analysis, discusses the Jiangxi Province has advantages in solving these problems and development opportunities as well as the disadvantages of conditions and external challenges, Finally, based on the SWOT analysis conclusions demonstrated the proposed specific measures and measures to strengthen and improve the Jiangxi Provincial Tourism Resources Development and Management level.

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CLC: > Economic > Tourism economy > China 's tourism industry > Local tourism industry
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