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The Research of Enterprise Product Innovation Based on Technological Trajectory

Author: LiDongHua
Tutor: DuYuePing
School: Xi'an University of Electronic Science and Technology
Course: Technology Economics and Management
Keywords: Technology Track Technology Strategy Product Innovation Product Innovation Strategy
CLC: F273.2
Type: Master's thesis
Year: 2010
Downloads: 135
Quote: 0
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Abstract


The era of knowledge economy , science and technology and technological innovation capability is a key factor in enhancing the overall national strength quickly . Product innovation capabilities on behalf of an enterprise competitiveness , product innovation activities expand the innovation strategy is set to the beginning and basis , so the choice of product innovation strategy is directly related to the company's future competitiveness in the market . In track technology strategy on the basis of theoretical research and product innovation strategy , analysis of the relationship between the three , and then describes the two types of product innovation - continuity Product innovation and non-continuous product innovation along the technology track the evolution of theoretical explanation and analysis of the technical track the replacement of the two types of product innovation interactive evolutionary process ; then , on the basis of the analysis of the process of technology strategy based on technical orbital evolution , proposed three technologies - product innovation Strategy , combined with Nokia product Innovation Strategy in the evolution of case studies . Finally, from the track cultivation of innovative technologies , the strengthening of knowledge and learning , the training and the use of market-based assets , the construction of flexible organizational structure design and innovation culture provides policy recommendations to promote the effective implementation of the implementation of the strategy of product innovation . Technology development path is always included in a technical track , the technological trajectory reflects the direction of technology development in a technical field and internal logic and law , technical track Product Innovation Strategy formulation provides opportunities and possibilities . Select the appropriate technology strategy , technology strategy execution from the point of view of technical track eventually reflected through product innovation . Therefore, accurate formulation technology - product innovation strategy , give full consideration to its own resources and capabilities is of great significance for the company's innovation success .

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CLC: > Economic > Economic planning and management > Enterprise economy > Production management > Product Management
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