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Performance Evaluation Study on Listed Companies of Household Electrical Appliance Industry in China Based on DEA Model

Author: CuiDanXin
Tutor: LiShuXia
School: Harbin Engineering University
Course: Management Science and Engineering
Keywords: DEA Performance Evaluation Index system Malmquist Index analysis
CLC: F272;F426.61
Type: Master's thesis
Year: 2010
Downloads: 240
Quote: 0
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Abstract


With the separation of the generation of the modern enterprise management system , investors and managers on business performance evaluation is particularly important. Performance evaluation results are not only able to explain the level of management of the business managers , but also provide the basis for the formulation of corporate strategy and decision-making of the government and investors . After China 's accession to the WTO , the Chinese home appliance enterprises are facing fierce competition in the market . To survive in this competition and development , China 's household electrical appliance enterprises must further improve operating performance to improve their own competitiveness . Therefore, the operating performance of the appliance industry research has a very important practical significance . This paper first reviews the performance evaluation of the course of development of the domestic and foreign enterprises , BSC , EVA , MVA and DEA performance evaluation method is briefly discussed and comparative analysis ; followed by the combination of the characteristics of the household electrical appliance enterprises , application of DEA method to evaluate the operating performance of the reasonable ; built appliances listed companies based on DEA model performance evaluation index system , and reasonable indicators selected were analyzed . On this basis , the empirical analysis of 19 home appliance business performance of listed companies in China , efficiency and technical efficiency of these companies were analyzed using DEA model from the horizontal angle from the vertical point of use Malmquist index analysis of these companies the period of total factor productivity changes were analyzed in detail. Finally, the analysis of the factors affecting the operating performance of the appliance companies , and from the perspective of brand , economies of scale and other suggestions on how to improve the operating performance of the appliance companies . The main contribution of : (1) the establishment of performance evaluation index system based on DEA model household electrical appliance enterprises ; (2) from both horizontal and vertical comprehensive appliance industry performance evaluation ; (3) analyzes the impact of the performance of the appliance industry the main factors , and propose recommendations to improve their performance levels .

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