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The Study on Signal Game Model for the Strategy of Bidders and Sellers in Parallel Internet Auction

Author: LeiBo
Tutor: FengZhongYue
School: Beijing Technology and Business University
Course: Industrial Economics
Keywords: Parallel to the on - line auction Reservation price Signaling Game Strategy equilibrium
CLC: F724.59
Type: Master's thesis
Year: 2010
Downloads: 65
Quote: 0
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Abstract


In reality on auction sites , auction parallel Many online shops provide a fixed - price sales , the seller is facing fierce competition and the monopoly of the traditional theoretical assumptions , the bidder must choose the type of market ( such as the choice of auction ) . In this case , the seller is no longer a patent owner must face competition in the sale on the parallel market ( Parallel Markets ) , bidders are no longer only to enter an auction option also has one or more external option ( outside options ) . When in the traditional auction model taking into account the factors of competition and external option trading strategies will become complicated , some online auction literature has very much restricted . Therefore, the research on parallel online auction , in theory and practice are of great significance . Firstly, the parallel online auction theory and data of the sort , then introduced a two - time parallel to the segment of the online auction model , and pointed out the limitations of the model assumptions and conclusions . The model is then extended to three time periods parallel to the auction , and maintain the original seller strategy fixed (ie not take into consideration policy ) under the assumption that the bidder 's bidding strategy equilibrium to prove the feasibility of the extension . Seller will reserve price set in the auction to take under its cost and the assumption of \bidding in the auction (including the bidder and seller) as the transmission signal , the establishment of the bidder and the seller multi-stage signaling game model , and analyze the game both confused with strategy equilibrium , reached this conclusion: the seller and the bidder the choice no amount of information, the observer can not pass information to determine whether the conclusion of the types of participants , the seller and the bidder is still minimize revenue maximization strategies in accordance with their expectations (or loss ) to participate in the auction . And this conclusion to draw several inferences . Finally, collected from the world's largest auction site eBay auction data , verify the extended model derived by regression analysis of these data , the conclusion of the auction bidding trend .

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CLC: > Economic > Trade and Economic > China's domestic trade and economic > Circulation of commodities > Auction
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