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The Marketing Strategy Research on S Corporation

Author: LiXiuMing
Tutor: GuoQiang
School: Southwest Jiaotong University
Course: Business Administration
Keywords: S Corporation Furniture Marketing Strategy
CLC: F274
Type: Master's thesis
Year: 2008
Downloads: 537
Quote: 3
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Abstract


With 17 of the Communist Party of China was successfully held a new round of economic development in China has been kicked off . China 's furniture industry is also constantly in the wave of China 's reform and opening up economic development and growth , but we believe that China's furniture industry through scientific market position, effective marketing management, enterprise stronger again , so you can go out of the country participate in the global competition . This is also the significance of this study . Study of S marketing strategy , the use of knowledge of marketing theory , combined with the actual situation of the S to study civil furniture industry marketing strategy . Firstly, S the company's marketing management status detailed study and analysis of the causes of the defects in the company marketing management and marketing management deficiencies , and also put forward ideas to improve the S marketing management situation . Secondly, the S in which the macro and micro environment analysis and the SWOT theory analyzes the advantages and disadvantages of the S . Accordingly, the S development of the market portfolio strategy recommendations . Third, re- S do market segmentation, the selected target market , market positioning . Fourth , re-enacted the S STP strategy , combined with S company has the resources situation , S marketing development 4PS marketing mix strategy . Finally, for the inadequacies of the S marketing management to develop strategies and measures to protect the company's marketing strategy implementation .

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
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