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The Xiajin Economy Development Area Marketing Strategy Research

Author: FanWenJing
Tutor: LiJun
School: Shandong University
Course: Business Administration
Keywords: The Xiajin Economic Development Zone Marketing Strategy Holistic brand marketing
CLC: F127
Type: Master's thesis
Year: 2008
Downloads: 110
Quote: 0
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Abstract


Since its establishment in 1984, the construction of development zones in China has made remarkable achievements, especially the state-level development zones in successfully create a good environment, perfect function, full of vigor and vitality of a modern industrial park, a powerful stimulating rapid economic and social development of the Area. \Development zone of rapid development for China to attract foreign investment, the introduction of advanced technology and management, personnel training, and gathered high-tech industries, optimize the industrial layout, and played a huge role in promoting industrial technological progress. Xiajin Economic Development Zone, founded in 1996, after decades re-approved the change in April 2006, the upgrading of the provincial economic development zone, and was named Xiajin Economic Development Zone. Zone has become the vanguard of the new industry concentrated area in the county, all kinds of high-quality resources polymerization, the power source of economic growth, economic structure and industrial structure adjustment, the main force of the export occupies a position of economic development in the county increasingly important. Firstly Xiajin Economic Development Zone, an overview of the external environment and internal conditions detail, and then analyze the problems of marketing Xiajin Economic Development Zone, the economic development process, thus faced advantages, disadvantages, threats and opportunities the SWOT analysis, and finally, on this basis, drawn the Xiajin Economic Development Zone of marketing strategy should take a holistic brand marketing strategy that integrated marketing communication strategy. Due to the complexity and specificity of the Development Zone, marketing, traditional marketing mix theory (4P, 4C, 4R, 7P, etc.) is difficult to directly copy the Development Zone Marketing. Eight pairs \combination Promotions - a combination of communication personnel - a satisfactory combination of process - a coherent combination, the synergistic combination of the physical evidence - the credibility of the combination and cooperation -. Especially from the organization, culture and talent and performance aspects of the marketing strategy support protection was discussed in details.

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CLC: > Economic > The world economic profiles,economic history,economic geography > China's economy > The local economy
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