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Wuliangye company's marketing channels research

Author: XiaoDeYin
Tutor: YeBaiQing
School: Liaoning Technical University
Course: Business management
Keywords: White spirit Marketing channels Channel Management
CLC: F426.82
Type: Master's thesis
Year: 2009
Downloads: 1001
Quote: 1
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Abstract


With the liquor industry competition intensifies, more and more marketing channels liquor vendors attention , good wine needs no bush era has already become history . In the liquor industry , there are many little-known brands with marketing channels thrust to grow up quickly ; Practice has proved that in today's more serious homogenization of liquor cases, only a better grasp of the consumer business , strengthen the network of marketing channels on intensive cultivation , in order to stay ahead of competition in the market and win market competition initiative. Currently, the marketing channel has become a small brand liquor companies have sprung up everywhere and famous enterprises to consolidate market position holy grail. In this paper, Wuliangye company's marketing channels for the study, the analysis of the influence of liquor marketing channels based on factors , first analyzes the status quo Wuliangye company's marketing channels and diagnosed Wuliangye company marketing channels in the quantity and quality of the main problems ; then according to their own channels and major competitors , putting forward the company's channel structure optimization improvement program ; followed for Wuliangye company's specific circumstances , in particular, developed the company's marketing channel management strategies, including incentives marketing channels , distributors and channel conflict assessment the effective prevention model . Through this research , a clear Wuliangye company's marketing channel development and improvement of orientation and structural improvements to their channel and channel management level to provide a reference solution , hoping Wuliangye company can embark on the express train channel advantages , the early realization of its \Wuliangye , Wuliangye world \

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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