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Nowadays toys for children are indispensable and significant in children’s growing, which are effective to promote good health of mind and body. In recent years, Toys for children consumption are in rapid growth increasingly.We are not in the advantage of independent design and exploration, lacking famous brand and excellent excogitation,although China is the world’s largest manufacturer and exporter in toys for children. However, foreign toys for children design play a dominant role in the business for a long time. Facing such a potential market, at present, what should we do to improve in research and development of the design is critical.With toy’s for children’s design as object of study, we have done a comprehensive research and deep investigation, carrying comparative study carries through this article. we have compared and analyzed their differences and advantages respectively. Combining the characters of children’s growth, we also have learned advanced notions of foreign design of toys. On a basis of China’s actual conditions, it’s discussion for us on innovation of the design presently. By comparison with different traditional cultures and notions of design in this thesis, at home and abroad, we can draw the conclusion that traditional culture differences and distinct design concepts lead to disputable designs.In addition, considering the dominant factors which include pattern, color, structure, material and safety of toys for children at home and abroad, we also have analyzed the recessive factors deeply children’s psychological characteristics and esthetic tendency, brand design, semantic convey in toys design, and instances.Consequently, it is not hard to see the distance and similarities between us. Above all, we should adjust our design tactics, methods and principles to China’s actual conditions, helping bridge the gab between us. Accordingly, we will discuss how to make the design concept proved by practice.The article’s key points:in this article, we have done research mainly in dominant and recessive factors, accordingly, acquiring some guiding and constructive suggestions for design and innovations. Accordingly, we realize the essences of the design of toys for children, following the law of design, offering some refreshing ideas for our design and innovation.
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