Dissertation > Excellent graduate degree dissertation topics show

The Research on Green Marketing

Author: PangZuo
Tutor: DengFangMing
School: Hunan Agricultural University
Course: Food processing and security
Keywords: Green food Green food marketing Strategy
CLC: F426.82
Type: Master's thesis
Year: 2010
Downloads: 304
Quote: 0
Read: Download Dissertation

Abstract


With the rising standard of living, people become increasingly concerned about food safety issues. The rapid development of green food industry, in the food market growing trend to make full use of laws of economic development and marketing theory, accelerate the accelerate the industrial development of green food in Hunan to promote the pace of green marketing, the "green Hunan", in promote the construction of great importance.The green paper on its basic concepts and characteristics of marketing analysis, and marketing of green food situation in Hunan Province, Hunan green marketing environment and micro-macro analysis. Depth study of consumer psychology and behavior of green consumption. And consumers in the classification of the green and make characterization, based on green consumption behavior of consumers from the impact of subjective and objective factors point of view, analyze and determine the green marketing market segmentation and positioning, propose solutions to the problem of marketing strategy for green. In a comprehensive analysis with examples based on the general conclusions drawn are as follows:1. Hunan green food industry still in its early stage of development of green food marketers need to plan a scientific system, based on long-term development plan to establish a scientific and effective use of modern marketing concepts to choose reasonable best marketing strategy to promote the Hunan province rapid development of green food industry effectively.2. Green marketing is different from traditional marketing, with full of green nature. Enterprises in the marketing process should firmly establish the concept of green marketing, and always adhere to the scientific concept of development, follow the principles of sustainable development, adhere to the economic, social and ecological and economic unity.3. A better job of Hunan green marketing, business and government need to support and coordinate with each other to form a concerted effort to jointly promote the development of green marketing. On one hand, the modern enterprise to establish a solid green marketing ideas, flexibility in the use of various strategies to improve their overall competitive strength;the other hand, governments at all levels should establish and improve macro-control system could attempt to create a good society Green marketing atmosphere and the environment.

Related Dissertations

  1. Research on the Attitude Controller Design and Control Strategy of High Altitude Platform,V249.1
  2. The Research on the Architectural Adumbral Method of Building,TU226
  3. The Research on the Design of Waterfront Open Space of Daowai District in Harbin,TU984.113
  4. Studys in the Contemporary Brand Sales Exhibition Shop Design,TU247
  5. Fuzzy Rhetoric Research of the Literary Language,H05
  6. Secondary art teachers and students, the status of the conflict and control countermeasures,G456
  7. Non - intellectual Factors in the vocational students in mathematics learning,G633.6
  8. Study on New Product Launch Strategy in Decathlon,F274
  9. XD upholstered furniture business strategy,F272
  10. The Research on Mixed-age Regional Activities Management of Kindergarten,G617
  11. Study on Cultivation of Speaking Skills of Pre-school Education Teachers,G652.4
  12. Guangzhou City College campus group dance of the popularity to carry out the first set of strategy,G633.96
  13. Investigation and Research about the Interest of Mathematics among the Rural Junior Middle School Students,G633.6
  14. Study on International Development Strategy of Chinese Research Universities,G647
  15. Sun Wah Group study in the power plant DCS industry marketing strategy,F274
  16. Research on Difficulties in Geography Learning for Senior One Students,G633.55
  17. Based on the New Curriculum Reform of High School Geography Teaching Strategy Research,G633.55
  18. The Analysis and Strategy Study about Chemistry Concept Teaching Engagement at the Beginning of High School,G633.8
  19. High School Geography Education Content and Strategies for Disaster Inquiry,G633.55
  20. Comparative Study of Clothing Brand Strategy Based on the Core Competence,F426.86
  21. Yunnan Natural Rubber Industry Development Strategy,F326.2

CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
© 2012 www.DissertationTopic.Net  Mobile