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A Study on the Consistency Design between Men’s Business Casual of Brand Personality and of Clothing Style

Author: HeHuaZhou
Tutor: ChenBin
School: Donghua University
Course: Art of Design
Keywords: Business Casual Men Brand personality Style Type Consistency of design
CLC: TS941.2
Type: Master's thesis
Year: 2010
Downloads: 113
Quote: 0
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Abstract


Business Casual Men After ten years of development , has formed a huge brand group . Complicated brand , brand products , competition intensified Given their lack of innovation in design , product design imitate each other , resulting in the frequent cases of product homogeneity . However , in the era of personalized consumer brand products distinctive style , the brand unique personality often determines consumers purchase . Therefore, in the style of the product design brand personality shaping and consistent design concept to enhance the brand and brand innovation design must have business and leisure brands . Reasonable for the positioning of the brand product style of men's business casual design consistency as the first step in the design : This article business casual menswear market segmentation of three brands of a product design style dress business casual brand product style , brand personality and style of products fashionable business casual brand product style , sports business and leisure brand product style. Consumers is the consistency of a link between the brand personality and product style , is both the starting point and the foothold , so in-depth understanding of men's business casual consumers personalized consumer demand to achieve brand personality and product style consistent design is the second step . Clear brand personality to shape the direction and the men's business casual brand personality and product style design consistency Step 3 : In this paper, the three -style segments on the basis of the brand personality type in each subdivision style divided and consumers from the brand personality, the personality of the brand culture , brand product personality aspects , in-depth analysis . The consistency of the design philosophy is related to the brand global and forward thinking , it runs through the various elements of the brand product style design and brand personality shaping . Its design applications help brand building , and to provide guidance for a good grasp of the style and personality to shape the direction of brand products .

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CLC: > Industrial Technology > Light industry,handicrafts > Garment industry,footwear industry > Garment industry > Design, calculations,diagrams
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