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Financial crisis Hengyue costumes Development Strategy

Author: XuXiaoQing
Tutor: LiuXingGuo
School: Nanjing University of Technology and Engineering
Course: Business Administration
Keywords: Financial crisis Garment enterprises Hengyue Clothing Strategy Strategies Competitive advantage
CLC: F426.86
Type: Master's thesis
Year: 2010
Downloads: 39
Quote: 0
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Abstract


Triggered by the U.S. financial crisis sweeping the globe in 2008 , not only quickly spread to global financial markets , but also by the virtual economy to the real economy , the textile and garment industry has become one of the domestic entities most affected economic sectors , he has a strong textile and apparel exports more obvious recession , China 's garment enterprises are facing severe challenges . Deepen the understanding of the basis of the financial crisis , the situation of the current financial crisis , as the traditional garment enterprises Zhangjiagang constant , the more clothing Co., Ltd. in the financial crisis by how enterprises how to survive in the face of adversity . SWOT analysis is used to study the trends of the financial crisis , the paper Carse, the clothing should be how to formulate development strategies and coping strategies according to their effective use of national policy support measures to improve the internal management and optimize the industrial structure , reduce costs , and vigorously explore within the trade market , outside out of the need to reduce the difficulties brought about . The paper argues that enterprises should seize the opportunity in the crisis , the path of seeking to gain a competitive advantage in the competition , remodeling clothing brand after the crisis , a large number of absorption of foreign talents and technology to gain a competitive advantage , enhance the competitiveness of enterprises . The paper presents a number of targeted measures to effectively resist the invasion of the financial crisis , and seize the opportunity in the crisis development . The case study for many domestic garment enterprises , especially export-oriented garment enterprises , how the current severe financial crisis situation to take effective countermeasures to provide a reference .

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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