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Our country auctioning industry development strategy study

Author: ZhouYuan
Tutor: WangLangLing
School: Heilongjiang University
Course: Business management
Keywords: mass
CLC: F724.59
Type: Master's thesis
Year: 2008
Downloads: 262
Quote: 1
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Abstract


Along with the rapid development of mass, each auction competition among enterprises is becoming increasingly fierce, especially foreign some giant sale enterprise into our country, our country's auctioning industry will face more opportunities and challenges. In such a historical period, how to develop China's mass, so that it can healthy, stable, sustained and rapid development is we have to think about the problem. This paper USES comparative analysis method, through the auctioning industry development course and the present development status of foreign mass comparison, the current situation of the development and current situation of the development of mass in the comparison, illustrates the auctioning industry development in our country appear in the problems and future development trend. In China the auctioning industry research, the use of market orientation theory, market marketing mix theory, porter's diamond theory, and finally summarizes the auctioning industry in our country market development strategy, establish an auction enterprise core strategic idea.

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CLC: > Economic > Trade and Economic > China's domestic trade and economic > Circulation of commodities > Auction
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