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Recording the Profile of the Times

Author: LiYongSheng
Tutor: LiuJiaLin；QianYan
School: Jinan University
Course: Journalism
Keywords: The Northern Pictorial Realistic soil Perspective of Editors Business strategy
CLC: G239.29
Type: Master's thesis
Year: 2008
Downloads: 173
Quote: 1
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Abstract


The object of this paper is the 1920s and 1930s the famous pictorial - \period sales of about 5,000 copies . In the blank status quo Beiyang Illustrated \background , political background and consumer groups , and then the macro level , the founder of the Illustrated Feng Wu Yue -depth research , and an overview of the Beiyang Illustrated \Chapter IV of flowers heavy ink the Beiyang Illustrated \Then in the fifth chapter , the authors of its business strategy in-depth analysis , summed up its marketing strategy in the four aspects of the product, price, place and promotion ; their the CIS system adopted in the newspaper image publicity and shaping also explore and advertising ; analysis of the newspaper to carry out diversified business strategy . Finally, the Beiyang Illustrated \

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