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Customer Relationship Analysis and Development Strategy Research of China Petroleum & Chemical Corporation Wuhan Gas Station

Author: GuoTian
Tutor: LiChangJiang
School: Huazhong University of Science and Technology
Course: Business Administration
Keywords: China Petrochemical Retail Market Customer Relationship Marketing Strategy Customer retention
CLC: F426.22
Type: Master's thesis
Year: 2010
Downloads: 109
Quote: 0
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Abstract


With the refined oil retail market gradually opening up and refined oil pricing mechanism , the gradual improvement in Wuhan refined oil retail market competition has become more intense. To consolidate its market share respond to market competition , China Petrochemical integration of its resources , on January 1, 2009 the original Wuhan Petroleum ( Group ) Co., Ltd. and the former China Petrochemical Hubei oil direct sales company , to form the Chinese Sinopec Wuhan Branch . Environmental degradation due to external competition and internal integration of the work is not on track , such as marketing ability is poor, the lack of flexibility to respond to market competition , the company compete in the retail market share in the passive situation. Therefore, how to maintain the retail customer relationships, customer relationship management to develop scientific strategies to cope with the increasingly fierce market competition , has become China's Sinopec Wuhan Branch imperative. Papers from the refined oil retail market status quo , the use of a large number of internal data and SWOT analysis tools , Wuhan Branch of China Petrochemical customer relationship management -depth analysis of the current situation , identify problems and propose countermeasures. The article first detailed analysis of the steady growth of China's economy in the current context, the refined oil retail market is gradually opening up the challenges and opportunities ; Then , through the current refined oil retail market in Wuhan specific situation analysis , leads to the success of customer relationship management is obtain the views of market competition the key to victory ; and, based on the Chinese Sinopec Wuhan Branch existing customer relationship management situation analysis, both clear the company's existing strengths , and identify issues affecting its continued development where root knot ; Finally resistance from both the macro and micro propose countermeasures.

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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