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Exploratory Study on Method of BTB Customer Retention in Chinese Enterprises

Author: LiZuoDong
Tutor: YuHongYan
School: Jilin University
Course: Business Administration
Keywords: Customer retention Customer Relationship Customer Life Time Value
CLC: F274
Type: Master's thesis
Year: 2008
Downloads: 69
Quote: 0
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Abstract


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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
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