Dissertation > Excellent graduate degree dissertation topics show

Study on the cost method of marketing operations

Author: ZhangTianTian
Tutor: MaXiaoFang
School: Qingdao University
Course: Business management
Keywords: Marketing activities Marketing activity-based costing Marketing expenses Assessment when activity-based costing
CLC: F274
Type: Master's thesis
Year: 2008
Downloads: 287
Quote: 1
Read: Download Dissertation

Abstract


Three decades of reform and opening up, China's economic system has undergone a transition from a planned economy to a market economy. The new market environment has had a significant impact on the business activities. The one hand, due to the enormous development of the productive forces of the market form from a seller's to a buyer's market to dominate consumer transactions in the market; On the other hand, the market economy system provides a fully competitive market environment for all businesses. Enterprises in order to retain customers, you need to carry out more detailed and complex marketing activities to detect market trends, understand the market demand, and to develop effective marketing strategies to cater to this demand, the promotion of this demand, to meet this demand, everywhere the interests of consumers as the core, in order to contribute to the realization of sales. Changes in the market environment, the enterprise environment has also undergone a major shift: First, companies must adapt to market competition \, employees and other stakeholders responsible for; independent enterprises must bear the business risk, self-financing. Internal and external business environment change makes a significant shift in the focus of the business activities, namely: to produce the shift from the traditional marketing focus on marketing activities in the enterprise is becoming more and more important. The importance and complexity of the marketing activities will lead to a substantial increase in marketing expenses in the course of practice, the proportion of the growing increase in the cost of doing business. As the share of the growing increase in the proportion of marketing expenses in the cost of doing business, marketing expenses accounted for in accordance with the traditional method can not effectively reflect the business situation of enterprises can not provide effective information support for enterprises to develop operating decisions, and therefore need to find new the cost effective accounting and control the cost of marketing to help companies optimize marketing process. The topic is the research in this area on the preliminary exploration. This article is based on research marketing cost management accounting method of marketing expenses, pointed out that the reason it can not meet the current enterprise information needs for marketing costs. By analyzing the activity-based costing principles and characteristics of marketing activities, creative activity-based costing applied to marketing costs accounting system, put forward the concept of marketing activity-based costing, and further analysis of the marketing activity-based costing marketing cost accounting methods, procedures and advantages . The research shows that marketing activity-based costing can effectively make up for the shortcomings of the traditional cost method in the process of marketing expenses, and give corporate marketing decisions to provide more and more effective accounting information to help businesses new understanding of the process of marketing operations, optimize marketing decisions .

Related Dissertations

  1. Research on the Effect of Customer Experience on Customer Loyalty in Service Industries,F719
  2. The Project Management Strategy of the Marketting Activities,F274
  3. Food Marketing Chain of Science Communication Studies,F407.82
  4. A company network marketing strategy,F274
  5. Real Estate Marketing research in media activities,F293.3
  6. Zhejiang Mobile Marketing Management Platform-The Design and Implementation of Marketing Activities Subsystem,TP311.52
  7. Marketing Management of Commercial Banks,F832.33
  8. Improve the level of real estate marketing a number of issues - Chengdu Real Estate Market Analysis marketing activities,F299.233
  9. Preliminary Study on Activities Resource Marketing,F274
  10. Research on Customer Value and Marketing Strategy in Cosmetic Industry,F274
  11. Research on Project Management in Marketing of Commercial Bank’s Complex Operation,F832.2
  12. The Empirical Study about the Influence of the Marketing Activities on Financial Performance,F275
  13. Research on Networked Controlling Mode of Marketing Expenses Based-on ASP for Fast Moving Consumer Goods Enterprise,F406.7
  14. The Research of Cost Control during Marketing Process for Mobile Communication Products,F626
  15. Research on Marketing Activity’s Cost Analysis & Its Application,F713.50
  16. On Marketing Strategy of Chinese Special Vehicle Manufacture,F426.471
  17. Exploratory Study on Definition of Marketing Productivity,F713.50
  18. Corporate marketing research expense control mode,F274
  19. Viagra listing,F416.7
  20. Design and Implementation on Email Direct Marketing Systems for Multinational Education Company,TP311.52

CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
© 2012 www.DissertationTopic.Net  Mobile