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Mainland China sporting goods business financing strategy research

Author: LiQiang
Tutor: WangKeMin
School: Fudan University
Course: Accounting
Keywords: Finance Financing Strategy Private Raised Sporting Goods Business
CLC: F426.8
Type: Master's thesis
Year: 2008
Downloads: 328
Quote: 5
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Abstract


2008 Beijing Olympic Games coming to China mainland sporting goods company brought a golden opportunity for development. The face of the sporting goods business development opportunities, but also by financing factors. Extremely narrow in the traditional bank financing, internal financing and can not meet the needs of enterprise development in the case, how to solve the bottleneck of funds it? Recent years there have been many Chinese mainland sporting goods companies are using private and public modes of financing, such as Li Ning company, Anta and China Dongxiang companies. Especially in 2007, there have been two mainland companies listed in Hong Kong sporting goods, sporting goods companies have emerged a wave of public financing of the boom. So with the private and public capital markets listed in the financing difficulties will become the sporting goods company's new strategy? After the public offering is the first private equity, public offering or direct it? Listed overseas must choose whether it? Article from finance theory started, review the western capital structure theory and financing in order to explore these theories sporting goods company in China realistic reference value and the limitations. Meanwhile, four companies listed sporting goods description and analysis of financing case, summed up China mainland sporting goods company preferred equity financing status quo. Clearly this situation with the Western tradition of a new pecking order theory contrary, it is an inevitable trend or coincidence? Below to begin discussion surrounding this issue and analysis of private and public offering in the sporting goods business in the financing value. This article focuses on listed companies through four cases on the value of private and public placement mode, from the perspective of financial and non-financial thorough analysis and full demonstration. Listed company data confirms this case two financing modes brings tremendous value to the enterprise, while affirming the two modes in an important position in the sporting goods financing, but also recommends that companies need a clear understanding of and attention to these modes exist drawbacks and specific precautions, which helps enterprises comprehensive evaluation dialectically brought private and public offering financing contributions play these two financing modes effect. Discourse in the public offering, also analyzed the reasons for the selection of overseas listing, and Hong Kong as the preferred listing and feasibility reasons. Through text analysis, and finally put forward Mainland China sporting goods business financing strategy to encourage private enterprise to take the first after the listing of the specific financing model, and summarizes the implementation of the proposed financing strategy to guide enterprises through the establishment of optimal financing strategies to achieve financing value maximization.

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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