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The Study of Zhejiang University Students’ Sport Consumption Motive, Level, Construction

Author: LinQing
Tutor: ZhangHongCheng
School: Suzhou University
Course: Sports
Keywords: Students in Zhejiang Province Sports Consumption Motivation Consumption levels Consumption structure
CLC: G807.4
Type: Master's thesis
Year: 2008
Downloads: 703
Quote: 2
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Abstract


College students is an important part of the social life , which is currently one of the major groups to carry out sports activities , their current situation of sports consumption will be directly related to the trend of the future sports consumption behavior . Sports consumption of college students is not just a simple , isolated consumer issues , it is related to the physical and mental health of college students in the formation of various values ??. Sports consumer behavior motivation of students as well as the level of consumption , consumption structure aspects of the research , the research conclusions can provide a theoretical reference for university students to establish the science of sports consumption concept . PE teachers is to understand the student the sports consumer psychology and the way different sports consumption level students take a different guide policy , to enable students to establish a correct and healthy sports consumer awareness , and ultimately the body and mind of the college students comprehensive development . In addition , the University should be read in conjunction with the nationwide fitness campaign to strengthen the construction of campus sports facilities , college students paid open at the appropriate time . Government departments should develop preferential policies for the construction of recreational facilities for young students and management fees are too high to prevent the operation of venues and shut out of a lot of college students . Sports sector can proceed from the actual situation of sports consumption by students in the proper use of countermeasures commercial development , further tap students' sports consumption potential . In this paper, using the literature data, access the survey , questionnaire , mathematical statistics method in school full-time college students in Zhejiang as the research object . The study showed that : First, Zhejiang Province in school full-time university student sports consumption motivation tendency 7 class , followed by physical need consumer motivation in chronological order ; fit and healthy consumer motivation ; herd comparisons of consumer motivation ; recreational consumer motives ; Star effect of consumer motivation ; aesthetic consumer motivation ; the sporting achievements consumer motivation. Second, the male and female students in terms of sport consumption motives , consumption, consumption structure has some differences . Third, not students segment of college students have some differences in terms of sport consumption motives , consumption, consumption structure .

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CLC: > Culture, science,education, sports > Sports > Sports theory > Physical Education > College Physical Education
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