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On Current Situations and Future Challenges of Cultural Magazines in China

Author: LvXueLan
Tutor: LiuJiaLin
School: Jinan University
Course: Communication
Keywords: Culture Magazine Status quo Dilemma Development proposals
CLC: G239.2-F
Type: Master's thesis
Year: 2008
Downloads: 154
Quote: 1
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Abstract


In the history of the world or magazine , culture magazine reflect intellectuals , led by the salt of the earth molecules involved in the social process plays an irreplaceable role . Since the beginning of the new period , our culture magazine after two development period and a low tide , text analysis and empirical research in this article by \management as a clue , efforts to analyze the reasons of cultural magazines in the late 1990s into a quandary : China's cultural magazine content still narrow understanding , market operators , our culture magazines to stay in the primary phase of the operation , many concepts still with color of the planned economy era . Found this as a frame of reference to the famous American cultural magazine \, advertising and distribution operations follow the market rules . Combined with the status quo of China 's cultural magazines and foreign reference , the paper concludes that : the culture magazine must establish the concept of integrated business , to break through the planned economy magazine business imprisonment , to do to meet the needs of readers in the content , maximizing the possession of the target readers , advertising , distribution and promotion have to make corresponding changes to cooperate fully with the operation and management of the magazine's future depends on the moment the extent of its own reform of the cultural magazine market space .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Publishing > Countries in the world publishing industry > China
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