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Sound international expression

Author: DanLing
Tutor: LiLiangRong
School: Fudan University
Course: Journalism
Keywords: RMB appreciation China Daily Hong Kong's South China Morning Post
CLC: G212
Type: Master's thesis
Year: 2008
Downloads: 266
Quote: 0
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Abstract


RMB exchange rate issue is the focus of world attention, it goes to the nerve of the financial sector, but also affect the trend of the world economy. The US-led Western countries are often on the RMB exchange rate issue to launch an attack on China, the argument is common in the Western media accused the Chinese government of deliberately low in order to win the trade surplus, the value of the yuan. Some politicians in the United States and even the United States economic recession, soaring unemployment and other issues are attributed to the RMB exchange rate, continue to pressure the Chinese government to create public opinion. Faced with the pressure of the Western media, China's English-language media in the external communication is relatively weak and pale, explaining its policies and positions of China to the world. The main reason for domestic English-language media in the way of reporting tend to \This approach is not appropriate, after all, the purpose of dissemination of external communication is to tell the story to the reader living in Western society, and let them understand and interested. A good newspaper, to do and readers, must take into account the differentiated, not only to select foreign readers concerned about the reported content, but also to foreign readers to be able to accept reports reported. How to get the audience interested in reading, you need to let the lively reported. To this end, the domestic media communication skills worth learning from foreign media. Select the \The study period from July 2005, the RMB exchange rate reform, until April 2008, the RMB against the U.S. dollar so far broken seven. From the \After analysis and comparison, the two newspapers reported Theme ideologically with the Chinese government's policy positions are basically the same, but in the South China Morning Post \a chip. By four parts to prove this proposition preamble express intention of writing and writing thesis problem to be solved is how domestic media reported that the appreciation of the renminbi to foreign readers. The second part of the front of the body of four chapters, appreciation of the renminbi two newspapers reported a comparative analysis of four aspects from the point of view, sources, topics, writing skills, to analyze which one is better from the point of view of the foreign reporting. The third part of the fifth chapter, from a theoretical point of view why the South China Morning Post \The last part of the review, summarize the domestic media, especially in foreign readers of the English-language media audience how to learn from the South China Morning Post \

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Journalism,journalism > Press interviews and reports
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