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Corporate brand extension strategy research

Author: DongJinShan
Tutor: ZhangTong
School: Tianjin University
Course: Business Administration
Keywords: Brands Brand extension Brand Identity Brand extension strategy
CLC: F273.2
Type: Master's thesis
Year: 2007
Downloads: 749
Quote: 1
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Abstract


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CLC: > Economic > Economic planning and management > Enterprise economy > Production management > Product Management
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