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Commercial Bank of China Corporate Social Responsibility

Author: XuJun
Tutor: QiuBaiSheng
School: Fudan University
Course: MPA
Keywords: Commercial bank Corporate Social Responsibility
CLC: F832.2
Type: Master's thesis
Year: 2008
Downloads: 1069
Quote: 5
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Abstract

First, this paper systematically describes the meaning of the commercial banks in corporate social responsibility, the specific content as well as the commercial banks to take on the dynamic mechanism of corporate social responsibility, which not only solved the What is the issue of corporate social responsibility in the commercial banks, and more important, but also evaluation of corporate social responsibility in China's commercial banks is behind the current situation as a strong theoretical foreshadowing. Secondly, the paper simply introduces the status quo of China's commercial banks to corporate social responsibility, combined with the theoretical basis of the previous analysis of the existing problems in the current situation as well as to make reasonable suggestions for improvement solve the problem of how China's commercial banks to corporate social responsibility. Finally, we look to the future, the analysis of the challenges facing China's commercial banks to corporate social responsibility. The first chapter is the introduction. The second chapter is the commercial banks in corporate social responsibility overview of the major commercial banks in corporate social responsibility system discussed. First of all, according to the domestic and foreign scholars on the study of the theory of corporate social responsibility, combined with the actual definition of corporate social responsibility of the commercial banks: commercial banks in the pursuit of shareholder profit maximization process, the interests of safeguarding the interests of non-shareholder stakeholders, including the Government's interests the interests of employees, the financial interests of consumers, the interests of the debtor, the interests of the community. Secondly, this chapter analyzes the dynamic mechanism of commercial banks in corporate social responsibility, which is the commercial banks to take on corporate social responsibility. From internal analysis, as an economic organization, when the commitment to corporate social responsibility, the benefits outweigh the costs, the commercial banks will take the initiative in corporate social responsibility; analysis from outside government, financial, consumer and social criticism of pressure will force commercial banks to take on the corporate social responsibility. Finally, this chapter describes the commercial banks to take on the role of corporate social responsibility: to contribute to the long-term development of the commercial banks themselves; show the economic strength of the commercial banks to the public; will bring good advertising effect; four is also likely to win the support of the government. The third chapter is the status quo of China's commercial banks to corporate social responsibility, problems and analysis. Overall, China's commercial banks achieved good operating results at the same time, also began to actively practice their corporate social responsibility, such as employees with good welfare and security, the construction of Hope Primary School, donated money and goods for the disaster. However, China's commercial banks in corporate social responsibility, there are still a lot of problems, mainly reflected in: the lack of a \Careful analysis of these issues, we can see that China's commercial banks did not fully assume corporate social responsibility. There are many reasons for this situation, mainly because of the lack of commercial banks in China to undertake internal dynamics and external pressure for corporate social responsibility. For example, in the internal understanding of China's commercial banks on corporate social responsibility is wrong, and did not establish a clear corporate social responsibility goals and annual report; external evaluation and supervision system of corporate social responsibility in China's commercial banks lag financial consumer also in a weak position, and more importantly, the government and industry associations, and other non-governmental organizations also play a role. Chapter recommended for the reasons put forward to solve the existing problems of China's commercial banks to corporate social responsibility. Proposals are mainly two things: First, to enhance the internal dynamics of China's commercial banks in corporate social responsibility, the main measures are: to strengthen the propaganda of the corporate social responsibility in China's commercial banks, and strengthen the concept of corporate social responsibility in China's commercial banks, sound and strict accountability mechanism, the establishment of corporate social responsibility information disclosure mechanism; Second, to increase external pressure on China's commercial banks in corporate social responsibility, the main measures are: to promote the construction of corporate social responsibility and the legal system of China's commercial banks, our government should be in the commercial banks in corporate social responsibility play an important role in the establishment of corporate social responsibility evaluation system suitable for China's commercial banks, and take effective measures to promote the industry organizations to play a role. With the improvement of laws, evaluation and supervision and restraint mechanisms, as well as the encouragement and guidance of the government, commercial banks in China will rise from \The conscious commitment to corporate social responsibility. The fifth chapter is the outlook of corporate social responsibility in China's commercial banks are facing challenges. Corporate Social Responsibility of China's commercial banks will be faced with challenges mainly manifested in the following aspects: First, the application of new technologies, new challenges of corporate social responsibility; human resources changes the new challenges of corporate social responsibility; financial deregulation on The new challenges of corporate social responsibility; Fourth, the new challenges of the sustainable development concept of corporate social responsibility. Chapter VI is conclusions. The innovation and the characteristics of the following aspects: 1. Innovative choosing this topic. In recent years, corporate social responsibility activities have increasingly been the concern of our society, has become the focus of discussion. Corporate social responsibility in China is not a lot, especially the study of corporate social responsibility for the commercial banks are also few. The paper discusses the theory of commercial banks in corporate social responsibility. Domestic and foreign commercial banks in corporate social responsibility theory research is still relatively fragmented, the mechanism and the role of power on the basis of theoretical studies in corporate social responsibility, commitment to corporate social responsibility for the content of the commercial banks in corporate social responsibility as well as commercial banks systematically discussed .

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