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The CK company GPS Navigator project plan

Author: LiJinFang
Tutor: HouLun
School: University of Electronic Science and Technology
Course: Business Administration
Keywords: GPS Navigator Creative Vertical Sales Brand Strategy Risk of the Market
CLC: F426.6
Type: Master's thesis
Year: 2008
Downloads: 405
Quote: 1
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Abstract


Based on the scientific and objectivity attitude, the enterprising plan of GPS Navigator project in CK Company conformed to the standards of commercial plan. Angled at practical theory were wholly and effectively studied and discussed. The purpose of the plan is to give guidance for the company and to make the initial minds clear.In order to guide our company craving out , through a great deal of investigations to the domestic and foreign markets and producers, we analyze the company’s existing resources, and market competition environment, the consumers, the actual demand, Company objectives, the development of business strategies, financial risk, operational risk, and several other aspects of the company’s business . In the new economic situation, facing of the domestic triple disorder market conditions, we use Blue Haisaiwei to create an experience marketing mode through resources integration from all aspects of the company like the product level and processes. We also create a common growth of interactive advertising brand culture and cultivate customer loyalty and participation, and optimize the construction of channels and brand consistency.The significance of this paper is to explore a new path in the domestic consumer electronics and small profits homogeneous environment. There is a reference for creating the market on how to use the existing limited resources, how to handle well the relationship of cultural space and psychological space and physical space, also how to handle well the relationship between individuality and common.The developing target of CK Company is: To establish the vertical sales net in China and found first level well-known brand in the east and south of China in 2 years. To be a famous brand in China in 5 years and brand culture is delegated enterprising culture, which makes it to be immaterial capital. To make the brand is not only a marketing conception, but also an enterprising value conception as well.The business plan has been approbated from the investors, and it will start to operate in Feb.2008, meanwhile we already got the orders from overseas customers. We believe that our company will have a wonderful future through our great efforts.

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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