Dissertation > Excellent graduate degree dissertation topics show

The China Merchants system brand management of the building materials market research

Author: LiDan
Tutor: ChenXu
School: University of Electronic Science and Technology
Course: Business Administration
Keywords: Merchant system market of building materials Brand management Booth rental Market management Value-added services
CLC: F426.92
Type: Master's thesis
Year: 2008
Downloads: 193
Quote: 1
Read: Download Dissertation

Abstract


In recent years, with rapid development of economic in china and boom of real estate industry, the markets of building materials show great development potential. A lot of famous international brands of building materials join in and bring vital force and energy to native markets of building materials, but also means more opportunities and challenge to native markets. In drastically competition of native markets of building materials, the competition of price and resource would turn to the competition of brand.Object of this study is merchant system market of building materials which is one form of native markets of building materials. Emphasis of this study is brand management of merchant system market of building materials.First of all, this study analyzes the importance of brand management to merchant system market of building materials. Secondly, the study analyzes the developing stages and each function of stage of merchant system markets(main function including booth rental、market management、value-added services); the various functions having a great impact on brand management. Thirdly, the study introduces the actuality and causation about brand management of merchant system market of building materials. As an example of market of building materials which is named A,the actuality of brand management and each stage function are analyzed. Fourthly, correlative guideline and analysis tools are inducted and brand management strategies (such as brand building、brand communication、brand management measure ) are suggested. Optimizing the functions of each stage of merchant system market of building materials can accelerate brand building and strengthen brand communication. Also give A as the example, combining with the feasible path of brand management of merchant system market of building materials, the optimization and advice of A is established.Innovations of this study as below: according to the level of service, merchant system market of building materials will be divided into booth rental stage, market management stage and value-added services stage; the way to optimize the various stages of the main functions can promote the brand-building, strengthen brand communication, and eventually realize brand management.

Related Dissertations

  1. China's basic education brand development research,G639.2
  2. \,F426.82
  3. Gansu Unicom to Enhance Competitiveness of Corporate Brand,F626
  4. The SouFun brand Promotion Strategy,F49
  5. Product Development Research of Rayban Based on Chinese Market,TS959.6
  6. Our financial newspaper brand management strategy study,G216.3-F
  7. Chinese fast food brand management in the European market study,F719.3
  8. Based on the triple play broadcasting value-added research and application of new businesses,TN943.6
  9. Integrated marketing communication network modeling and case studies,G206
  10. International Road Inner Mongolia Autonomous Region Techniques of Transport Management,U491
  11. Guangxi Branch Railway Development Strategy of value-added services,F626
  12. Research on Corporate Brand Strategy of Internationalization,F273.2
  13. Research on the Business Strategy of Changchun International Conference & Exhibition Center Hotel,F719
  14. Study on Brand Anagement of Chinese Liquor Enterprises,F426.82
  15. The Brand Management Study of Chain Restaurant Industry Based on Business Life Cycle,F719.3
  16. Next-generation communications networks (NGN) technology and telecommunications business transformation,TN915.02
  17. The Agricultural Products of Heilongjiang Province Brand Management Research,F323.5
  18. Integrated information service portal business support system and its implementation,TP311.52
  19. Design and Implementation of IPG System,TN949.291
  20. Practical power load management system in the demand-side management,F426.61
  21. Study of Mobile Value-Added Services Distribution Management System Based on Internet,F626

CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
© 2012 www.DissertationTopic.Net  Mobile