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Baosteel stainless steel composite channels

Author: LiuZuo
Tutor: ZhangHuiYan
School: University of Electronic Science and Technology
Course: Business Administration
Keywords: Marketing channels Of Stainless Steel Products Franchising Chain Store \u0026 Franchise Channel management
CLC: F426.31
Type: Master's thesis
Year: 2007
Downloads: 123
Quote: 0
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Abstract


With the continuous growth of the national economy, China's urban construction and the people living on the demand for high-quality stainless steel products is increasing, while the domestic stainless steel production capacity also increased leap, intensified competition between the steel mills. Supply and demand booming, competitive, circulation disorder, inefficient market environment, Shanghai Baosteel Stainless Steel Processing and Distribution Co., Ltd. as franchisee of Baosteel stainless steel products to take on the mission of the stainless steel to build the most competitive marketing platform , you must use the state-of-the-art theory, learn from the advanced experience, to gain a competitive force in the construction and operation of sales channels. This paper analyze the situation and market demand for Baosteel stainless steel products, sales channels and learn from the success of other businesses, industry and the more advanced circulation model and philosophy, combined with the characteristics of the stainless steel industry, from reality, to put forward their views and suggestions . Mode of marketing channels aimed at the original the Baosteel ordinary materials innovation, explore a state-of-the-art, science, suitable for stainless steel products sales and consumption characteristics, in line with market trends channel model, to help in the increasingly fierce Baosteel stainless the advantages of cost, efficiency, information, control, coverage, speed of development in the industry market, Baoshan Iron and Steel in the specification of the domestic stainless steel market trading behavior of social responsibility. First Baosteel stainless marketing ideas and existing agent status and problems of marketing channels, and suggestions for how to improve the existing agency sales refers to the theory and knowledge of the agent system. After the combination of stainless steel products of Baosteel Group bases for strategic planning, innovation proposed \stainless marketing system operation and play a role in the details. Franchising business is a Baosteel marketing system, even a well-known brand of industrial innovation, the need for the original corporate culture, management tools, and organizational structure adjustment and reform, so that the franchise chain Baosteel stainless marketing system can be applied.

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