Dissertation > Excellent graduate degree dissertation topics show

A Study on Competitive Advantage of Marketing Channel of Domestic Mobile Phone Brand

Author: WangHengBo
Tutor: WangBo
School: Tianjin University
Course: Business Administration
Keywords: Domestic brands Marketing channels Competitive advantage Channel conflict Customer Relationship
CLC: F426.6
Type: Master's thesis
Year: 2007
Downloads: 601
Quote: 3
Read: Download Dissertation

Abstract


In an increasingly competitive mobile phone market , the domestic mobile phone brands facing many opportunities and threats . How to develop a key to both the use of their advantages to seize opportunities and overcome their own weaknesses to avoid the risk of marketing channel strategy , has become the success of the domestic mobile phone brands . This article first analysis and evaluation of the macroeconomic environment , competitive situation . Marketing channels and the theory of competitive strategy to determine the domestic brands , competitive strategy , and its implementation method . By the domestic mobile phone brand marketing channels with foreign giants comparative analysis , summarizes a variety of channel model of the domestic brands and foreign brands . Then , summed up the advantages and disadvantages of each mode . In addition , the article also analyzed in the new competitive situation , the problems of the original channel model and channel model of domestic mobile phone in the future direction of reform . Reached with the appliance retailers , telecom operators , the mobile phone market have been the smoke adds more variables era will come to the end battle , and therefore make full use of the international market channels , to explore the international mobile phone market has become the number of domestic mobile phone brand to survive in the fierce competition , the only way to seek development . Finally , the paper with a domestic mobile phone brands Case , problems and opportunities faced by its marketing channels narrative and analysis , combined with the analysis and conclusions of the papers in front of part of the domestic brand marketing channel mode selection and reconstruction , and achieved very good results.

Related Dissertations

  1. Design and Implementation of Cross-selling System Based on Knowledge Reasoning,TP18
  2. Guangzhou Daily Newspaper Group, the industry value chain research,G219.24
  3. Research on Customer Collaboration-based R&D Management of Inspur Group’s ERP,F426.672
  4. Design and Implementation of customer relationship management system based on Web,TP311.52
  5. Design and realization of the bank customer relationship management information system,TP311.52
  6. Dongguan mobile data services marketing channels research,F626
  7. ZS mobile marketing channel strategy Planning and Strategy,F626
  8. New competitive landscape Hubei Mobile Marketing Channel Development,F626
  9. The Research of the Influence Factors on Mraketing Channel Integration,F224
  10. Research on the Third-party Logistics Enterprises’ Competitive Advantage in Tianjin Ftz Based on the Transition Trend of Bonded Area to FTZ,F259.23
  11. China's food export trade international competitiveness and its influencing factors,F752.62
  12. Financial crisis Hengyue costumes Development Strategy,F426.86
  13. The Improved Solution Research of Yiyang Tobacco Company’s CRM System,F426.8
  14. The Strategic Transformation Study of Ningbo Sunway under the New Trading Circumstances,F752.62
  15. Research on Customer Relationship Management’s Application in Direct Selling Business,F713.32
  16. The Research on the Core Competence of Direct Marketing Corporations,F713.32
  17. Research on Supermarket Customer Relationship Management System Based on Agent,F717.6
  18. Study on Strategy of Zhuzhou’s Export Trade,F752.62
  19. Silver Sea Hotel Marketing Strategy,F719
  20. Competitiveness of the pharmaceutical industry in Yunnan Province,F224
  21. Study on the Impact of Incentives on the Performance of Marketing Channel Members in Automotive Industry,F426.471

CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
© 2012 www.DissertationTopic.Net  Mobile