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In this paper, enterprise strategy management theory, with financial management, marketing, human resources, organizational design and management theory, with the one thousand grapes for wine co., LTD., as the background, combining domestic and foreign wine industry development present situation, from the external environment and internal resource conditions, two levels of SWOT strategy analysis method, the analysis of the current external environment existing opportunities and threats, as well as the company's own advantage and disadvantage, and the future development of how to put forward some can take strategic measures and proposals put forward China's wine enterprises should establish their own development strategic missions and goals, choose to suit their own conditions strategic situation, take appropriate competitive strategy, to guide the enterprise business activities. Papers to the enterprise competition strategy, and how to adapt to the change of environment, in making enterprise marketing strategy, human resource strategy and cost strategy as well as the empirical analysis, and how to implement the strategy put forward constructive operation opinions and strategic implementation strategies.
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