Dissertation > Excellent graduate degree dissertation topics show

Nantong Foreign Trade Co., Ltd. Toho textiles Marketing Strategy

Author: ZhaoJun
Tutor: LuoDianJun
School: Fudan University
Course: Business Administration
Keywords: Nantong Dongbang textile Co. , Ltd. Apparel fabrics Foreign trade Marketing Strategy
CLC: F426.81
Type: Master's thesis
Year: 2008
Downloads: 417
Quote: 0
Read: Download Dissertation


The textile and garment industry is one of the highest industry globalization , apparel fabrics exports post-quota era has arrived . After the elimination of quotas , market competition will become more intense . Excessive competitive market conditions , the global textile supply chain structure formed based on the quota system over a long period of time will also be new changes . These changes bring new opportunities at the same time , China 's traditional industries are also facing severe challenges. In this paper, the author in the summary of the theory of foreign trade practices and marketing management practice activities , to aggregate the traditional 4P the STP marketing theory and the theory of relationship marketing seeks foreign trade business for the Nantong Dongbang textile Limited to identify appropriate marketing strategies . This paper is divided into seven parts , the main contents are as follows: Part I: Introduction The theme of this paper and background , and introduced the idea of ??the second part of this research : Textile Co., Ltd. Nantong Toho profiles and industry conditions . Part III: Analysis for the textile trade industry environment . First analysis of international and domestic trade market situation , as well as the textile trade situation , and then analyze the domestic competition in the industry do to prepare for the textile trade enterprises the take marketing strategy . Part IV: The SWOT analysis method to do the analysis of the company's position . Part V : The combined practice of the Toho Textiles Co., Ltd. , Nantong , market selection and positioning and market strategy research . Part VI: use 4Ps theory analysis Textiles Co., Ltd. Nantong Toho marketing mix strategies , marketing mix strategies given the next Part VII : combining the theory of relationship marketing , foreign trade according to the Nantong Dongbang textile Limited the status quo of the marketing strategy. Part VIII : The summary of this article , and enterprise development some suggestions .

Related Dissertations

  1. Study on New Product Launch Strategy in Decathlon,F274
  2. Sun Wah Group study in the power plant DCS industry marketing strategy,F274
  3. Sinopec Sammy Quanzhou branch of marketing strategy research,F426.22
  4. Gas station convenience store sales strategy,F426.22
  5. Marketing Strategy of China campus buy,F274
  6. PXSF Nursery School Service Marketing Management Analysis,G617
  7. Shanxi Institute of Mechatronic Technology Admissions Strategy Study,G717
  8. CPPCC newspaper Marketing Strategy,G216.3
  9. Marketing Strategy for Acetic Acid in CE Company,F274
  10. Research on Marketing Strategy of Sports Outfits Enterprises in China,F274
  11. Analysis on Tea Consumer Behavior Characteristics and Marketing Strategies,F274
  12. Shenzhen infant health club marketing strategy research,R174
  13. Zhongcai Hanjiang Cement Co.,LTD Marketing Strategy Research,F274
  14. The Research of QingFangLian Group "Haier Brothers" Brand Marketing Strategy,F274
  15. Research on the Marketing Strategy of Huishan Dairy’s Entrance to Dalian,F426.82
  16. A Study on Marketing Strategy of Dongchen Group,F274
  17. Integrated Marketing Communication Theory in the East Cup Application,G80-05
  18. CBA Taiyuan stadium box office Marketing Strategy Research,G841
  19. Silica fume industry market analysis and Aiken ( China ) Company Marketing Strategy,F426.71
  20. China Refractory Products Market Marketing Strategy,F274
  21. Longliqi direct Strategy,F426.72

CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
© 2012 www.DissertationTopic.Net  Mobile