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The Analysis to Several Questions about Literature Classics in the Dissemination on TV

Author: ZuoXueMei
Tutor: ZhouYi
School: Xiangtan University
Course: Journalism
Keywords: Literary Classics TV image transmission Status quo Values Controlling factors Trends
CLC: G206
Type: Master's thesis
Year: 2008
Downloads: 269
Quote: 1
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Abstract


The rapid development of modern communication technology gradually moving towards the medium of art and literature, literary classics inevitably face enormous Information Age changes in the field of reading, writing text reading text is increasingly being replaced by television images. A large number of literary classics into the TV screen, although promoted mass dissemination of literary classics, but also brought some, such misinterpretation, misunderstanding, Joking literary classic phenomenon, which to some extent relieved the existence of literary classics. It is in this context, this paper literary classics in the TV image transmission status quo for a more comprehensive analysis, and around ideological, cultural, aesthetic and other three aspects of the spread of literary classics on television should have values described. Dissemination of literary classics that TV is the construction of China's advanced culture mainstream ideology needs, should be looking for in the dissemination of an elite culture and mass culture, meeting point, making video works into a Yasu two kinds of acculturation of an Art Nouveau; aesthetic orientation regard, it should fully tap the audio, visual language's potential to improve the ideological and artistic works, and gradually improve the public's aesthetic taste. In addition, the article also literary classics in the television picture transmission process control factors were analyzed, that it is not only suffer from the political, economic, socio-cultural macro-control, but also from those who pass by, the recipient, ratings and other factors microscopic control. Therefore, how to improve the quality of literary classic television transmission, the paper said: First, we should use modern perspective on the historical context of the classic, the Chinese traditional culture and modern civilization classic combination tap its modern significance. Second, not only reshape the image of literary classics simply \Reconstruction. Thirdly, literary classic entertainment sexually transmitted, we should grasp a \Fourth, the proposed establishment of a scientific and reasonable evaluation system program, the indicators taken together, can not be the only market on the success or failure of the program to measure one-sided. Literary classic image spread social and historical development to a certain stage inevitable emergence of a mass culture. Literary classics need the help of TV broadcasting to the public in the form of continued cultural infiltration and radiation, to win a wider audience, but also need the help of popular culture classics effects enhance the cultural quality, which is a both need interaction. With the new media development and popularization, dissemination of literary classics have more new forms, but in any case change the nature of its literature and classic quality is timeless.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
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