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Analysis and Research of Strategic Plan for ZM Mobile Company

Author: XiongHaoBo
Tutor: MaShiHua
School: Huazhong University of Science and Technology
Course: Business Administration
Keywords: Terminal market Strategic Planning SWOT analysis GE matrix
CLC: F626
Type: Master's thesis
Year: 2007
Downloads: 138
Quote: 0
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Abstract


Associated with the acceleration of the process of economic globalization , the continuous development of the scientific and technological level , as well as the rapid development of information technology , more convenient for global research and development, procurement , production and sales by leaps and bounds . But always the coexistence of opportunities and challenges , enterprises in the face of this once-in-a-lifetime opportunity , also facing unprecedented fierce competition between enterprises . Companies only recognize the status of business and strategic planning , the development of enterprises , as well as the overall business and have a chance to survive in the fierce business war evergreen . ZM mobile company specializing in mobile terminal product development , production , marketing and sales , has a more comprehensive mobile phone product line . Huge market capacity of the mobile phone industry , and presents a high-speed development , while the market is fiercely competitive . ZM mobile company 's specific situation , the first use of strategic management theoretical knowledge , the paper including Porter's model of industry driving force , financial indicators , and Porter's three basic strategic guidance based on these theories , combined with ZM mobile the external environment of the company in which the industry and the company 's own internal key factors detailed analysis of the current status of the ZM mobile company . A series of major strategic and then use the GE matrix method as well as the SWOT analysis model analysis of the the ZM moving the company's strategic planning , and gradually clear the strategic direction of the company , eventually developing the company 's strategic objectives for 2010 , and the implementation of these strategic objectives and measurable indicators . In the last chapter of this thesis on corporate strategy deep thinking, and shortcomings in strategy formulation , proposed recommendations for improvement .

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CLC: > Economic > Posts and Telecommunications economic > Telecommunications > Telecommunications business organization and management
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