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Demand for restructuring the automobile industrial park location advantages and Function

Author: ZhongXue
Tutor: ZuoYing
School: University of Electronic Science and Technology
Course: Business Administration
Keywords: Auto theme industry park Marketing Research Site selection Decision model
CLC: F426.471
Type: Master's thesis
Year: 2009
Downloads: 39
Quote: 0
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Abstract


In recent years, the Chinese economic growth is remarkable and it joins with the world economy gradually. As one of the main industries in the world, the automobile industry has matured in the last 100 years. Its market in China has great potential, and automobile become the pillar industry of our national economy.In this context, combined with the Xichang economic and urban development, this paper first presented the strategic vision of establish Xichang auto theme industry park. which as the "Culture" and "Circumstances" as its theme. Based on this strategic vision as the guideline, we carry out a series of scientific, systematic, targeted market research, we got the Primary data of Xichang auto market through field visits, questionnaire survey, and interviews. Through the collated the questionnaire survey and investigate data, analyzed the interview, we have a clearly recognize about the shape, develop and the present state of Xichang auto market, at the same time, we found the primary problem of Xichang auto market at present, then from the social and economic benefits illustrated the necessity and profit to establish Xichang automobile industry. On this basis, we introduced the site location of auto theme industry park about the nature conditions, traffic conditions and est., used of the Static Continuous LocationModels—Center of gravity method Model to analyzed the site selection of the auto theme industry park, this model supply the rationale to establish the auto theme industry park. Then we used ABC-XYZ decision model to make the planning about the construction of auto theme industry park and lead-in the functions of the auto theme industry park.Finally, in this thesis, from the angle of project artificial person, has studied the economic evaluation of project of auto theme industry park and let it independent from common engineering projects. So this kind of evaluation method conforms more to the characteristics of the projects of auto theme industry park construction and made the evaluation result more scientific and reliable.

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