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Research on Traditional Cultural Connotation and Characteristics of China Automobile Logos

Author: LiuYanPing
Tutor: RongNing
School: Hebei University
Course: Art of Design
Keywords: Chinese character Pattern China car logo Traditional culture
CLC: F426.471
Type: Master's thesis
Year: 2009
Downloads: 113
Quote: 2
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Abstract


Car signs to express their cultural and credibility as a business , the difference between the symbols of other automotive products , has played an important role in setting up the strong market position for the enterprise . So far , the Chinese car flag design did not form an understanding of the system . Article on the History and stage of development of China's auto logo design . Conducts research to explore China's auto logo design thinking and design , pointed out how to make car signs in the modern into the forest of the world car logo design . First, to define the scope of China's auto logo , explains the meaning of the Chinese traditional culture and its reflected in China's auto logo design , focusing on the characters and patterns on its description ; followed by analysis of the case , from the existing car logo design found on the achievements and shortcomings of the car logo design ; Finally , from the comparison of domestic and foreign cars , dig out the new trend of China's auto logo design . Article innovation is mainly due to: the traditional cultural characteristics of China's auto logo reflects the traditional Chinese design ideas ; China car flag, integration with traditional Chinese patterns and Chinese characters , traditional Chinese culture Hyundai Motor logo design subtle .

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