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Online education new education as a different from traditional education, are well suited for market-oriented means of commercial operations. In the face of this big cake of distance education, the competition is fierce, companies must develop an appropriate marketing strategy in order to win in the competition. Technology Co., Ltd., Beijing East is Paul conform to the trend of the development of distance education, the use of market-oriented means of commercial operation, founded in 2000, the Chinese accounting (www.chinaacc.com). The first phase of the admissions only 10 people, only a few thousand dollars of the total revenue. Today, the Chinese accounting has a number of registered users million over two million paying subscribers, the annual income of more than $ 100 million. Inseparable from the rapid development of the e-campus developed marketing strategy, the use of marketing theory, combined with the actual situation of the classes online classes online marketing strategy study. Under the guidance of the theory of marketing environment, SWOT analysis and marketing mix theory, the paper first analyzes the status of classes online marketing, and pointed out the problems. And then use marketing environment theory, focusing on analysis of Chinese accounting political policy environment, social environment, economic environment, technology environment and market competitive conditions. On this basis, the analysis of the strengths, weaknesses, opportunities and threats of classes online, using the SWOT analysis of the proposed classes online marketing strategic objectives, the development of the marketing strategy of taking classes online, and the classes online product strategy, pricing strategy, channel strategy and promotion strategy to do in-depth discussion, the following conclusions: (1) product strategy: first implementation of the strategy of product differentiation on the teachers, courseware, technology and services; Second, we must unswervingly implement the brand strategy; once again to focus on the newly developed non-exam products , planned, step-by-step to advance the high-end training market. (2) pricing strategy: Wang Xiao should implement the high overall level of prices, the different trainees differential pricing, specific projects, the integrated use of a variety of strategies pricing strategy. In particular, should be appropriate to expand the free range of products to attract popularity, expand awareness, tap potential customers for new product development. (3) channel strategy: on the one hand, should continue to strengthen the construction of direct marketing channels to guide consumers through direct marketing channels consumer; On the other hand, we must attach importance to the construction of the reseller channel, to strengthen the management of dealer team, including strengthen the assessment of the dealer; give the dealer franchise; give advertising / promotional support, the support of the operation and management support, sales activities; strengthen communication between the sales staff and distributors; strengthen the dealer training. ④ promotional strategy: it should continue to be used online advertising, site promotion, sales promotion and relationship marketing network marketing means promotion, it should be noted the continued investment in online advertising, focusing on the use of search engine tools.
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