Dissertation > Excellent graduate degree dissertation topics show

An Empirical Study on the Correlation between General Supermarket Image and Consumer Decision-Making Styles

Author: LiuKun
Tutor: ChenJingYu
School: Chongqing University
Course: Business management
Keywords: General Supermarket Store Image Consumer Decision-Making Styles
CLC: F274;F224
Type: Master's thesis
Year: 2008
Downloads: 265
Quote: 0
Read: Download Dissertation

Abstract


In the last ten years, the biggest change in retailing was that General Supermarket entered and developped quickly. General Supermarket has strong potential and faces drastic foreign competition, especially, as our country entered into WTO and ended the protection for national retailing. So, to investigate the consumer behavior of General Supermarket and to find out the latest consumption trend, become the main problem we resolve in the study.We want to research the store image on the impact of different types of customers from the consumer view. At the same time, we will analyze the difference of consumer characteristics in all the variables, retailers can establish marketing strategies according to consumer characteristics to attract different consumer groups. To study these questions, we investigated consumers of General Supermarket in Chongqing, and collected 216 questionnaires. The empirical results supported most of our hypothesis. The main conclusion is showed as follows:①Staff services on the impulse-shopping and shopping-dependent customers have varying degrees of positive effect, and Brand / perfect customers are tired of this.②The stronger shopping atmosphere thick, the more recreational shopping consciousness, and has negative effect on impulsive shoppers. The goods’characteristics affects habitual and brand-loyal significantly, because the goods to large supermarket popular mainly commodities almost all brands and quality;③Promotional activities of the shopping have varying degrees of significant positive effect on entertainment customers, impulse-shopping customers and economic benefits of customers;④In addition to the price conscious customers, other types of customers are not sensitive to price, and large supermarkets may be of overall commodity prices in the little differences.⑤Health and Environmental customers pay attention to the location of convenience store, whether other types of customers, the data show not significant.

Related Dissertations

  1. Shopping image for different grades of store image research,F721
  2. Theattraction Research of Store Image of Beijing,F721
  3. The Empirical Study about the Brand Awareness of Customer Affected by the Store Image,F274
  4. The Storefront Design of Chinese Modern Commercial Stores,J525
  5. A Study on the Influence of Store Image and Customer Satisfaction on Customer Complaint Behavior,F721;F224
  6. Based pricing and store image of sports shoes brand equity empirical research,F426.86
  7. RF underground mall stores small shop operators Investigation and analysis of self-evaluation,F721
  8. A Study on the Impact of Internet Retail Image on Consumer Purchase Behavior,F713.55;F224
  9. A Study on Effects of Store Image on Patronage Intention in Business Cluster,F721
  10. A Study on the Influence of Online-Store Image on Customer Satisfation and Customer Loyalty,F724.6
  11. The Study on the Influence of the Image of Online Store and Person Characteristics on Impulsive Purchase Intention,F724.6
  12. Research of Influencing Factors on Consumer Choosing On-line Store,F224;F724.6
  13. The Moderation Effect of Online Shopping Experiences on the Relationship between Online Store Images and Customer Loyalty: An Empirical Study on Online Auctions in China,F724.59
  14. The Correlational Research of Personality Traits and Consumers’ Decision-making Styles,F713.50
  15. The Empirical Research on the Influence of Store Image on Private Brand Trust and Purchase Intention,F721
  16. An Empirical Study on the Impact of Shopping Mall Attributes Perception on Store Loyalty,F717;F224
  17. Consumer Trust and Its Influence to Consumer Loyalty in Large Supermarket,F717.6
  18. A Study on the Relationships between Online-Store Image and the Impulse Buying Intention,F724.6
  19. An Empirical Study on the Components of Retail Store Brand Image,F721;F224
  20. Study on Anticipated Conventionality Function of Translator’s Style--From the Perspective of Pre-store Image Theory,H315.9
  21. An Exploratory Study on the Concept and Measurement of Store Identity,F717

CLC: > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods
© 2012 www.DissertationTopic.Net  Mobile