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A Functionalist Approach to the C-E Translation of Commercial Service Signs

Author: LiuXiaoLei
Tutor: ZhangJian
School: Shanghai International Studies University
Course: English Language and Literature
Keywords: Commercial premises Public Signs English Translation German Functionalist Translation Theory Teleological
CLC: H315.9
Type: Master's thesis
Year: 2009
Downloads: 433
Quote: 0
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Abstract


With the gradual expansion of China's opening up, more and more domestic cities adopt bilingual public signs logo. But with the increased publicity Translation, publicity Translation errors and irregularities of the phenomenon can be seen everywhere, which not only cause inconvenience to foreigners, but also to some extent affected the country's international image. To solve the current translation of public signs exist many problems, it is necessary to strengthen the publicity Translation Studies. However, the current emphasis on traditional translation theory \The language of Chinese scholars are still many public limited daily observation and to provide some sporadic translation skills, and its reaction out of deep-seated problems and the lack of relevant translation strategies depth study. In this paper, the German functionalist translation theory as the theoretical framework, the use of descriptive translation methods, innovative perspective to study China's commercial premises Translation of Public Signs. Paper is divided into seven sections: introduction provides an overview of the background, methods and meanings; second part is the theoretical basis to explain the German Functionalist Translation basic viewpoints, and highlights the core functional translation theory - Fei Mier teleology and Nordisk function plus loyalty translation thought; third part of the public made a comprehensive presentation language, and pointed out that a special kind of public signs - commercial premises Public Signs scope and characteristics; in four parts of the German functionalist translation theory, analysis of commercial premises and public language translation requirements text types, and focus on publicity Translation errors from the language, culture, pragmatics and text four in-depth discussions, pointed out the cause of the error and correct way; fifth part on the basis of the fourth part of the German functionalist translation theory, expounded the principle of publicity Translation and proposed for a variety of errors corresponding strategies; sixth part on how the author Translation of Public Signs cultivate the expertise made constructive comments; seventh section summarizes the main findings of this paper and hidden problems and limitations for this article, research on language publicity made further comments. In conclusion, I hope this study will further raise the community's attention on the translation of public signs, thereby improving the quality of translation of public signs.

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CLC: > Language, writing > FOREIGN > English > Translation
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