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The Formation and Expression of Meaning in TV-Ad Discourse from the Perspective of Semiology

Author: PanJing
Tutor: HuShuZhong
School: Shanghai International Studies University
Course: International Journalism and Communication
Keywords: TV ads Discourse Analysis Myths operation Consumerism
CLC: G222
Type: Master's thesis
Year: 2009
Downloads: 363
Quote: 1
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Abstract


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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Editing, writing and broadcasting business
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