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Industrial product design is an integral part of the design disciplines. It looks at the creation of items, this creation includes both substance use value function, mental function contains begets beauty, which means that it has the dual function of the material and the spiritual, which is the industrial product modeling design reflection of the culture. In the era of knowledge economy, the machine depends on the content of knowledge as the value of the merchandise and not the kind of weight, machine tool manufacturers in the process of combining the traditional technology and information technology, new materials, new processes, not only for the manufacturing sector to provide high precision, high efficiency, high reliability of the machine, but also to strengthen the research and development work of the machine design, design exquisite styling, new forms of machine tool products. In this paper, form design, machine design objects from the user's perspective, focusing on how to apply the principles and rules of the design, research machine modeling color design and ergonomics analysis designed to convey cultural connotations, and explore and analysis of design culture, nationality and Times of machine design embodied. Focus on the arts, humanities, ethnic and cultural elements into the machine design, concise form, eye-catching colors and good and pleasant performance of high-tech machine tools, to the practical and aesthetic, technical and artistic high degree of integration and unified product design is the core of the people, and all are designed around people's need to expand. Human core epitaxy, what kind of demand, will produce what kind of design. The initial human design, it is carried out for the most basic needs of people are the most common. For thousands of different nationalities, different era of consumer products contain different aesthetic taste, aesthetic pursuit, showing the different national character, national psychology and people of different pursuit of self-realization. Machine design as the scope of modern product design course embodies the culture of a design, and the design of the core of the culture is, the overall design of each are associated with people, how to give people a kind of aesthetic experience comfortable, people in the process of operation, convenient and fast, and the aesthetic taste of the people's way of life and guide people to some extent on the design, so that users in the process of working a beauty. Shape of the machine, but also increasingly seeking a simple design, simplistic form, although the structure is simple, but by combining, can still constitute a profound form, in the the machine modeling process, the pursuit of the equilibrium and stability, all the US's image must gives to each part of the body, balance, stability and visual experience. From a human point of view, all the tools of production, transport, daily necessities, etc. are to use, manipulation, so, in the final analysis, the first to fully take into account the color styling for machine tools enable workers to feel rich, cheerful, help to mobilize the workers' enthusiasm for production, landscaping. Therefore, the color styling of the machine must have a positive effect on the psychological, physiological. To convey an emotion, a value, a spirit, that machine modeling color design design culture connotation embodies. Machine design with ergonomic relationship thinking in three areas: (1) Technology aestheticized. With the increase in high-tech focus on improving the aesthetic value of the product, at the same time improve the function. (2) people-oriented technology. \(3) to inject emotion. So that the user can read the product design concept, to imply that a design emotional integration into design language, \If the design of a country does not feature, there is no soul, a country located juice from traditional, there is no ideological design of a country if there is no support from the state, only a meaningless body, but also you will never become a strong design community in the world. In short, every nation has the desire and pursuit of self-realization, in his own way to express their own national characteristics, including product design, with the expression of the national character of the nation in a tangible entity, seeking a sense of national identity. The people at different times, have different spiritual yearning, the mechanical products shape the image of the spiritual significance of the times, in line with the characteristics of the times, has a special appeal \the characteristics of the times reflect the the era scientific level contemporary aesthetic ideas, this is the product that embodies the design culture of the times.
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