Dissertation > Excellent graduate degree dissertation topics show

Marketing Strategy Design of Xi’an Compass Science Technologies Co., Ltd.

Author: LiMeiRong
Tutor: RenBaoPing
School: Northwestern University
Course: Business Administration
Keywords: Energy conservation Nanotechnology Marketing Strategy
CLC: F274
Type: Master's thesis
Year: 2008
Downloads: 82
Quote: 0
Read: Download Dissertation

Abstract


With the rapid economic development, energy caused by excessive consumption of global warming is threatening the survival of humanity and the biosphere. Energy has become tighter, the world of energy development and energy conservation very seriously. Xi'an Compass Technology Co., Ltd. launched the development of nanotechnology and efficient coal combustion, it is not only easy to use, coal, high efficiency, and reduce sulfur dioxide, carbon dioxide emissions, reduce air pollution and are environmentally friendly. Through two years of extensive testing, now the majority of users and products have been recognized by industry pundits, has great market space. Faced with such a huge market opportunity. What kind of companies use the compass marketing strategies in order to quickly gain market acceptance, rapid and stable growth in sales to become the industry's leading enterprises, is the compass main problems currently facing the company. This paper analyzes the current China and around the world based on energy conservation policy side, analyzes efficient coal combustion products, a huge space for development; through the analysis of the status compass company, and found the lack of scientific marketing management, specific performance: not the target market segments; product lacks strategic planning; product pricing strategy is missing, and no targeted; single marketing channels, promotion poor; using SWOT model of the company's strengths and weaknesses, opportunities, threats are analyzed and found that companies face a huge market opportunity, but the obvious disadvantage marketing management. According to the current energy saving products available in the market conditions, to segment the market to determine the civilian market, the state-owned power plants and large industrial enterprises in the three target customer base, and the positioning of the target market assessment analysis. Finally, the company marketing management compass problems, combined with the preceding SWOT analysis, from product, price, communication channels and to develop a marketing strategy in four areas: products for four different product series made strategic planning; pricing strategy aspects according to the market situation and marketing theory to determine the four series of products of different grades of pricing. Channel strategy through market research and analysis, the original dealer sales channels reform as two distribution channels, and each channel of the four series of products has been redesigned. Promotion strategy is a combination of product features and characteristics of the market the company, it is recommended to take major sales promotion promotional strategies, followed by the use of public relations strategies to build brand reputation and improve the company's reputation; To complement the implementation of the marketing strategy, the company's organizational structure and marketing organization structure optimization, business process improvement, marketing, team management and marketing organizations operating mechanism proposed operability recommendations.

Related Dissertations

  1. Study on New Product Launch Strategy in Decathlon,F274
  2. Research of Multicast Protocol in Wireless Sensor Networks,TN929.5
  3. Sun Wah Group study in the power plant DCS industry marketing strategy,F274
  4. Sinopec Sammy Quanzhou branch of marketing strategy research,F426.22
  5. Gas station convenience store sales strategy,F426.22
  6. The application of nanotechnology in the field of anti - coagulation of biological materials,R318.08
  7. Marketing Strategy of China campus buy,F274
  8. PXSF Nursery School Service Marketing Management Analysis,G617
  9. Shanxi Institute of Mechatronic Technology Admissions Strategy Study,G717
  10. CPPCC newspaper Marketing Strategy,G216.3
  11. Marketing Strategy for Acetic Acid in CE Company,F274
  12. Research on Marketing Strategy of Sports Outfits Enterprises in China,F274
  13. Analysis on Tea Consumer Behavior Characteristics and Marketing Strategies,F274
  14. Shenzhen infant health club marketing strategy research,R174
  15. Zhongcai Hanjiang Cement Co.,LTD Marketing Strategy Research,F274
  16. The Research of QingFangLian Group "Haier Brothers" Brand Marketing Strategy,F274
  17. Research on the Marketing Strategy of Huishan Dairy’s Entrance to Dalian,F426.82
  18. A Study on Marketing Strategy of Dongchen Group,F274
  19. Study on the Interactive Mechanism of Energy Conservation and Pollution Reduction between Government and Enterprises,D922.68
  20. Research on the Problems and Countermeasures of Low Carbon City in Chongqing,X321
  21. Integrated Marketing Communication Theory in the East Cup Application,G80-05

CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
© 2012 www.DissertationTopic.Net  Mobile