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Cross-Cultural Strategies in Multinational Business

Author: WangZhenYong
Tutor: YangJingKuan
School: Shanghai International Studies University
Course: International Trade
Keywords: Multinational operations Cultural differences Cross-cultural policy
CLC: F272
Type: Master's thesis
Year: 2009
Downloads: 307
Quote: 0
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Abstract


The economic globalization has changed the business model of the world , people can no longer traditional commercial activities . Get rid of poverty and backwardness in the past , China plays an increasingly important role in the world economy . More and more Chinese enterprises to explore overseas markets . However , multinational companies often need to face the the parent culture distinct cultural environment . In most cases , the business environment depends on the cultural environment . Therefore , it is familiar with cross-cultural transnational business strategy is very important . In this thesis, cross - cultural strategies in international operations , to conducting international operations for international business people to understand cultural differences , and develop cultural strategy provides some suggestions ; , it is also proposed to overcome cultural barriers in international operations and techniques . This paper first reviews the cultural theory and the theory of multinational operations , and provide a theoretical basis for the analysis of cross-cultural strategies in multinational operations . Subsequently, through case analysis , the strategy of cross-cultural analysis of the following areas : cross-cultural human resources strategy , cross-cultural training strategy , cross cultural product strategy , cross- cultural advertising strategies and cross-cultural negotiation strategy . Finally, the paper points out the limitations of the study and recommendations for future research .

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise planning and management decision - making
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