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Abstracts of the 1990s, the global economy began to move toward the human era. And businesses around the world are increasingly globalized economic activity, \Strategic alliances as an important means of competition increasingly valued by multinationals, its widespread rise is affecting even changing international business environment, the company's organizational structure and the way they operate will also bring revolutionary change. This paper focuses on the generation of a strategic alliance, the real, the establishment of operation and development, combined with our current business development status of international operations, put forward the corresponding countermeasures and suggestions. This paper is divided into five chapters. The first chapter briefly describes the definition of Strategic Alliance, motivation, purpose and type. Since the scope of the strategic alliance academia still controversial, this article from the cooperative nature of the partnership and equity participation in three aspects discussed in a paper defining the strategic alliance, meanwhile, described the characteristics and strategic alliances and acquisitions, monopoly difference. Generate strategic alliances with international macroeconomic aspect is closely related to changes in the environment, namely economic globalization and regional economic integration and the rapid development of science and technology; the other hand, companies in different strategic position, strategic alliances motivation varied; while enterprises competitive strategy needs are different, the strategic alliance motives are different. In addition, companies in different periods in alliance have different purposes. Due to the characteristics, nature of the industry, the degree of competition, business objectives and their own advantages and other factors differ, take a strategic alliance between enterprises showing a diversity of forms. For many forms of strategic alliances, the researchers based on different criteria for classification. The second chapter on strategic alliances, analyzed the substance. The first is the impact of strategic alliances for one of the many theories expounded, which include game theory, transaction cost economics, management, organization theory, theory of competitive strategy and organizational learning theory. Secondly, focuses on the theory of core competence. In the ideological core competitiveness of enterprises, based on analysis of the strategic alliance owned by institutional competitiveness and organizational competitiveness. However, strategic alliances theoretical study and practical analysis showed that the strategic alliance between partners is most important. Therefore, strategic alliances to be successful, we must pay attention to research and establish a good partnership, to achieve the strategic, tactical, operational, personnel, and cultural integration. The third chapter analyzes and studies the establishment and operation of strategic alliances. Paper first describes the five steps to establish strategic alliances. Then introduced a guiding strategic alliance model, which pointed out that enterprises lt; WP = 3 gt; is sought through the establishment of strategic alliances to make up their own gaps, which is characterized by emphasis on the role of motivation, emphasizing among partners communication and mutual trust. The success of the strategic alliance partners depends largely on the correct choice, selection of partners standard core can be summarized as 3C principle that is compatible (Compatibility), capacity (Capability), and inputs (Commitment). Papers on the pre-negotiation and negotiation Precautions also elaborated. Then analyzes the common strategic alliances and cooperation cooperation strategy. The products are in different stages of the life cycle, companies have adopted different forms of strategic alliances. The chapter concludes with a strategic alliance focused on analyzing the internal management should pay attention to six issues. The fourth chapter briefly describes the history of multinational strategic alliance development process. Followed by analysis of the Union essentially the difficulties caused by instability and difficulties raised from these five aspects of risk prevention. Most strategic alliances in the process of operation will appear due to various reasons the crisis, therefore, within the Union as soon as possible to solve some problems. Then, the paper describes the alliance restructuring steps and some of the details and the reorganization of the critical success factors. Then, the paper focuses on analysis of the alliance success criteria, approaches and alliances reason for termination. As more and more enterprises to participate in a strategic alliance, formed an alliance network, which represents a new form of competition - competition between the Group and the Group. Network in large numbers because the rapid development of high-tech products and services as well as to provide increasingly complex process; alliance network performance competitive advantage in the technical standard of competition, the global economy and the scale of development of new technologies on top; Alliance network mainly There are two management methods; alliance network development trend of virtual enterprise. On Strategic Alliance in depth study and discussion, the fifth chapter of our multinational enterprises and implementation of the strategic alliance analysis. Transnational operations of Chinese enterprises started in the 1980s, its role is to make use of foreign resources and funding, the introduction of advanced equipment and technology to stimulate exports, and promote trade. However, the international management of Chinese enterprises are still small scale of investment, the investment is limited in scope, investment and economic efficiency is not high single problem. With the accelerated pace of China's WTO, China's enterprises to adopt one of strategic alliances as a competitive strategy is also showing its necessity, but China has a number of enterprises to embark on a strategic alliance of the road. This competitive strategy for strategic alliances, we can not simply copy imitation, must be combined with China's economic development situation and the actual situation of enterprises, comprehensively and seriously learn the successful experience of foreign enterprises, benefits or eliminating defects, flexible use. Recommendations are as follows: through the establishment of strategic alliances to further the introduction of capital, technology and management; through the formation of a strategic alliance of international operations of enterprises subject; through the establishment of strategic alliances to expand our business internationally operating scale.
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